How to Get Them to Choose You


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  • Join the inner circle of influencers and leaders
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Is it a bad time...

Have you ever been in a slump, funk, or downright dumps?   
Recently I was talking with someone who was having one of those days. But as it turned out, this was more than just a bad case of the Mondays. He had been down in the dumps for a few months and stated that something had to change soon because he didn't feel like himself any more.

(Please note, this wasn't a client. He was simply someone I had met and was having a conversation with.)

Through the course of our conversation he cited multiple bad turns he had made and the negative results they brought. He talked about his failing relationships with friends and loved ones and the mental & emotional disconnect he felt. And he said that he frequently felt disappointed in himself and feared that he was doomed to live in this dark space for the rest of his existence. (His words, not mine. I know, it was a pretty depressing conversation.)

All I did so far was listen.

Once he had completely emptied himself and had nothing left, I decided to chime in.

"What are you doing to change your circumstances?" I asked.

"What do you mean?" he responded.

"What are you doing to change your circumstances? I repeated.

"I don't follow what you mean" he said.

"I mean, are you seeking help... Reading any books for ideas to change... Are you making any changes in behavior choices and habits... Are you consciously making better decisions to get better results... What are YOU doing to change your circumstances?" I emphasized.

Now, what do you think his response was?!

He said that he really didn't have the finances to get professional help and didn't know where to begin with changing his behaviors.

By chance, I had a copy of my book, Bankroll Your Mind, on me and offered to give it to him as long as he promised to read it and apply the exercises. I didn't try to sell him my book, I offered it to him, however I made the stipulation that he would have to promise that he would read it and do the exercises described throughout the book. After all, I was offering to give him a book of powerful strategies and insights - not a beer coaster or paper weight.

What do you think happened next?

Well, he didn't take the book. He thanked me for my generosity but said it was "just a bad time" and he wouldn't have any spare time to read the book and use the strategies because of his busy schedule.


Now I didn't press the issue because I had to get going but it was pretty clear that this guy really didn't want to change his life around for the better. He was settled into the sad story he had just finished telling and wasn't planning on leaving anytime soon.

Don't get it twisted. This has nothing to do with whether or not my book would help him solve his problems. This guy had an opportunity to start making changes and getting his life back on course.

BUT he refused because he sold himself on the idea that it wasn't a good time.


Coming from someone who's been down in the muck


You're too busy & stressed out
Your finances aren't in order
It's just not a good time for anything new


Because, if you had the luxury of time to do whatever you wanted or you had financial freedom to buy all those extras you always wanted or life was just good and you were secure with your place in life then what the hell would you want to change?!?!
You don't desire change when life is great. You don't look for a personal development program when you're on Cloud-9, and you don't seek the services of an expert coach when everything is hunky dory.

It's time for a change when you can't take the S#!T anymore. It's time for a change when the internal pain is too much to bear. It's time for a change when you've said enough is enough already.

If this hit home and you're ready to step up and take action then I'd love to schedule time to speak with you.

Click to Contact Me

Thanks and Be Excellent!   Rich

Transform Pebbles Into Mountains 14-Day Challenge

Welcome to the Transform Pebbles Into Mountains 14-Day Challenge


You are sick of counting failures
You feel let down by other programs that don’t provide action steps and never produce results
You are tired of ordinary days and living a mediocre life

Then the Transform Pebbles Into Mountains 14-Day Challenge is what you need to create the daily success you deserve

Each Day You Will
Get the tools you need to finally overcome these obstacles
Develop advanced mental strategies for winning
Turn small victories into monumental success


What If In Just 14 Days You Could
See yourself as the champion
Hear other people congratulating you for a job well done
Stand atop a mountain of victories and know the feeling of true success

There’s Only One Way to Find Out

Challenge Yourself to Turn Small Daily Victories Into Monumental Success

YES! I Accept the Challenge to Win Every Day

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Reflections - Your Business Is You

(Taken from “Bankroll Your Business” 14-Day Video Training)

Day 4 – Reflections

Have you ever found yourself wondering why things are not going as well as you would like them to? Do you spend long hours thinking about why things are going slower than you thought or taking longer than expected? As an entrepreneur you are solely responsible for the health and success of your business.

With all the distractions and the balancing act between home and business, how can you regain control? Wouldn’t it be great if in one glance you could determine exactly what is missing or what is lacking in the well-being of your business enterprise or job situation? In this video, you’ll see how this insight is available to you twenty-four hours a day seven days a week!

This video compliments the concepts and strategies discussed in Chapter 8 “Reflections”

Learn more about the Bankroll Your Mind Accelerated Program, Private Coaching, and Advanced Training Opportunities: 

Attend the Leadership Bootcamp:

How to Stop Those Villainous Thoughts

(Taken from “Bankroll Your Business” 14-Day Video Training)

Day 3 – How to Stop Those Villainous Thoughts  

Yes, you talk to yourself! Don’t worry, you’re not crazy, it’s natural. But what are you saying? Do you frequently say, “I can’t because…” and talk yourself out of opportunities? How often do you find yourself thinking toxic thoughts and speaking poorly of yourself? Putting yourself down with negative thoughts will diminish self-esteem and confidence levels, causing a downward spiral leading you to believe that you’re not worthy of the good things in life. Isn’t it time you stopped beating yourself up and started to improve your internal dialogue? This training video provides necessary tools plus a simple exercise to get started.

This video compliments the concepts and strategies discussed in Chapter 4 “Self-Talk”

Learn more about the Bankroll Your Mind Accelerated Program, Private Coaching, and Advanced Training Opportunities: 

Attend the Leadership Bootcamp:

How to Determine Your Path to Making a Difference

(Taken from "Bankroll Your Business" 14-Day Video Training)

Day 1 – How to determine your path to making a difference 

You want to make a difference. You want to do good for yourself, your family, and you have dreams of making a real difference in the world. But how and where should you begin? Whether you’re just starting out and in need of the strategies and tools that will help you define your path of purpose or you’ve been going at it alone for a while and realize that important changes are needed to take your business (and life) to that next level – this training video will help you gain complete clarity with what you want.

This video compliments the concepts and strategies discussed in Chapter 1 “Clarity Overview” and Chapter 3 “Knowing Your Purpose”

Learn more about the Bankroll Your Mind Accelerated Program, Private Coaching, and Advanced Training Opportunities: 

Attend the Leadership Bootcamp:

How do I protect my mind from all the negativity around me?

[Q&A Video]
Larunce and Rich answer your questions

Have you ever wondered how you can protect your mind from outside negative forces?

Let's face it - negativity, complaining, and tabloid gossip sells. From mainstream media dumping nonsense everywhere to the never ending list of reality shows that thrive on conflict and drama, all the way down to your newsfeed on social media. Heck, maybe you even have a few friends and relatives that fit the "Negative Nancy" or "Debbie Downer" moniker.

Take a moment to consider your social environment. Really think about the people you surround yourself with in "real" life as well as those you follow on social media. Now read the following three questions and answer truthfully.

- Do you see a lot of negativity from those around you and it's affecting you by making you sad or disappointed?
- Are people around you fearful and they're dumping this weight on you?
- Do you feel anxious when you think about current social situations and what's going on in the world?

If you answered "YES" to any of those questions then you're not alone. In fact, someone just like you has already stepped up to ask for help and we're happy to share the answer for your benefit.

In this video we'll share an exercise that you can do each day in just minutes that will help you overcome these harmful situations, let go of the baggage weighing you down, and protect your mind from outside negativity.

Did you like this video? If so, you're going to LOVE our new book, Bankroll Your Mind, which will be out in just a few short weeks. We'll be announcing the release date soon.

Sign up here to receive discount price and exclusive training


Finding Your Sweet Spot

You should consider the task of finding clarity as important as brain surgery. Would you want your brain surgeon to check her phone for texts and emails, look for Pokémon, or fixate on the latest Kardashian gossip?  No, of course not.  Your life is important so she better be totally focused on you and your brain.  That being said, for this task, you should keep that level of commitment to yourself.  Even if you are not ready for your own mission statement at the present moment, you will be soon enough!  

Question One:  What do you love?

Start this exercise by writing about the things you love in life.  We’re not talking about the things you just like or those that you are content with having.  What do you l-o-v-e?  Use these words to help you start writing.  Don’t do it in your head, write it down.  The magic happens when we write things down so do it this way.

What are your:
Favorite books to read

Remember to be thorough.  Don’t jot down only one item for each topic, write at least ten.  What are your values?  What are your passions?  What do you enjoy?  Notice we did not ask about what your parents or spouse would like you to do.  What do you like?  What did you hate about your last job?  What would have made that job absolutely amazing?  This is your chance to be completely selfish.  As children we all resented having to share a favorite candy bar with a younger sibling, so this is your chance to take the bigger half and not feel guilty about it.  What are you passionate about?  It doesn’t matter if it makes any money, if it’s hard, or if others view it as stupid.  This is your passion we are talking about.  So, what makes you happy, excited, and full of life?

Question Two:  What are you good at? 

This is the part where you will explore your strengths.  If you need help just think about your daily activities. What sorts of things come easy to you?  What things flow for you?  What do you find yourself excelling at with the least amount of effort?  What do you do better than your friends? 

What are your:
Skill sets

What kind of compliments do you get from friends or colleagues?  What kind of praise do you receive from your boss?  What flattering remarks did past bosses have to say?  Think back to school days. What did professors or teachers praise you for? The reason we are interested in what you are good at is because we want to leverage this.  Everyone is great, or at least good, at something, many things actually.  It’s just that many people rarely give this much thought until it’s brought to their attention, like now.

Regarding skills and talents, you should consider everything across all areas of life.  These skills can also be intangible like listening, talking, persuading, flirting, analyzing, or making fart sounds with your armpit.  Write down anything and everything that you are good at doing.  The more you acknowledge and write down, the greater your head start with where we are going. 

Question Three: What serves the world?

What could you do to serve the world?  You are here reading this book so we already know that you want to make a real difference for society.  What could you do or provide on a daily basis to make the world a better place?  What has value?  What kind of strategy would make the world a better place to call home?  What service would not only benefit others but also be profitable for you?  Many people make the mistake of focusing on how to make money, not realizing that monetary gain is just a by-product of adding value in the form of a product or service.  When you know how you can provide valuable goods or services to others then you will know how to get money.  What could you do that no one else has had the courage to do?  How could you help your neighborhood, community, religious group, city, state, continent, or planet?  As you go about your day, what do you notice about the world around you and how can you create a positive impact?

Gather your answers from all three questions and let’s see how they all fit together.

Looking at the graphic you will notice that as we intersect the three circles there are four areas that need explanation.  The overlap between what you are good at and what you love is what we call “self-serving.”  It is self-serving because it is simply all about you. As per the definition, “having concern for one's own welfare and interests before those of others.”  Psychology might define this type of person as a narcissist.  Although this person is using his strengths and doing what he loves to create success, we must also consider the cost.  Can you think of twenty examples of people who seemingly have everything but are incredibly unhappy?  You can probably do that with ease.  These people frequently report that despite the wealth and success, they feel as though they are missing something.  Our belief is that they are missing a sense of purpose through service. 

The overlap between what you love and what serves the world is labeled “not sustainable,” because you are not utilizing key strengths, which can cause frustration, stress, and overwhelm.  It can also lead to exhaustion due inefficient effort and wasted energy.  Think about the person who is so passionate about saving the ‘X’ that they fail to serve themselves and eventually run out of steam. You begin to feel used up or spread too thin.  Ben Franklin said, “When the well is dry we know the worth of water.”  Even on an airliner you are instructed to take care of your flow of oxygen and then be of service to others in need.

The overlap between what you are good at and what serves the world we (and Kenny Loggins) call “the danger zone.”  One reason this is the danger zone is because it lacks passion.  As you already know, passion is a huge driver of behavior but when that passion is absent our talents and strategy for service becomes mediocre at best.  Think about the person who was good at helping people and felt a duty to save unloved children so he chose a career in social work even though he was not really passionate about it.  Over the years, with no passion driving him, he would just show up and do his duty with no real desire, just because he thought it was his responsibility. That truly is a sad, sad life. 

“Nothing great in the world has ever been accomplished without passion.”  Georg Wilhelm Friedrich Hegel

That brings us to the fourth and central overlap.  This is where all three circles intersect and it’s what we call “the sweet spot.”  This is the point of highest contribution.  It is here that your passion will fuel your desires and those desires will be supported by dominant skills.  In systems thinking this would be called a reinforcing loop.  In this dialogue, a reinforcing loop is one in which an action produces a result that influences more of the same action thus resulting in growth or decline.  When we live with passion and see the positive result in the world, we become supercharged to continue to build valuable skills and resources, which in turn drives our passion even further.

Perhaps you’re wondering how you will know when you’ve found what you truly love to do.  Well, does it make you feel good?  If you feel it in your gut that you’ve hit the jackpot then you’re most likely right.  Does it make you congruent from head to toe?  When you think about it do you believe it to be right?  When you ask your heart, do you know it to be the right thing to do?  When you ask your gut, do you feel that it is right that it is you? There have to be no reservations about it whatsoever.  If you feel the slightest doubt that it’s not your passion, then most likely it’s not.  You must hunger to overcome any obstacles to pursue your passion.  You must see the benefit of your actions for a cause greater than yourself. You must feel that you have the necessary skills to overcome any and all obstacles that stand before you. Once you have that then your search is over. 


Taken from the forthcoming book, Bankroll Your Mind, by Larunce Pipkin and Rich Perry

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Taking Stock - Wading Through the BS

Now it’s time to discuss the mother of all problems.  Read the following questions and pay careful attention to the answers and feelings that arise.

What do I want in life?  Where do I start?  What is going to make me happy?  What is going to make me money?  What can I be successful doing?  What does my audience want?  How do I fulfill my desire to help people?  How can I focus on helping others and making money at the same time?  Is it possible to wake up every morning happy to go to work?  How do I create a life of purpose to really make a difference?

The questions can go on and on.  Sometimes no matter how hard we seek the answers the waters seem to muddy.  Then there’s the matter of following one’s passion verses looking at reality, which can be a daunting task and frequent dispute between most new entrepreneurs and their loved ones.  Besides, what if we get an answer we’re not prepared for or don’t want to hear, then what?  Are you prepared for a big life change just to be happy?  Should you just be content with your lot in life?  These are deep soul searching questions that require a clear mind and complete honesty with self to get the answers that are truest to each of us. 

Here is your opportunity to wade through all the BS and take stock of where you are currently as well as your potential for growth.  Like Winnie-the-Pooh says, “The best place to start is at the beginning.”

Consider these three very important questions:
What do you love?
What are you good at?
What serves the world?
Within these questions lies the answer that you are looking for and will bring you to what we term “the sweet spot.”

If you’re playing along and thoroughly and thoughtfully read the questions at the start of the chapter its possible you are feeling a little uneasy right now, which is completely understandable. Looking deep within about the things that we want to make us happy along with those that will give us purpose can be quite intimidating.  This can lead to second-guessing and questioning our own abilities.  “Is this right for me?”  “Will people laugh at me?” “Will I fail at this?”  These are all nerve-racking questions and probably the reason that most people go running from them to the comfort of their couch and TV.  Maybe you watch too much TV, maybe you don’t.  Are you someone who runs to comfort food to feel safe and secure?  Have you ever used alcohol or other drugs to numb the pain and avoid answering those really hard life questions?  There are milder forms of avoidance too.  How much time do you waste playing on your smartphone?  How much time do you spend on social media catching up on the latest gossip?  Are you a big time procrastinator or just a once in a while dilly-dallier?  How comfortable are you with these questions?

Please know that we are asking these questions for a reason.  We want you to be happy.  We want you to succeed.  We want you to help others succeed.  But in order to do that properly we need to look at reality for a minute before we get going on the really good stuff.  You are living a BS life because you are wading through it and it’s all you can see.  At some point you even got used to the smell, texture, and taste and it didn’t seem so bad. Heck, some of your best friends are right beside you, waste deep in muck. It’s a party. STOP!

Let’s just agree that there is some level of BS that needs to be taken care of so that we can move forward.  Time for a purifying cleanse.  Realize that whatever you were, thought you were, or others thought that you were five-seconds ago no longer exists.  You are now a person who, despite all odds and thoughts to the contrary, is about to embark on a journey to find your sweet spot, forever changing your life. 


Look for "Finding Your Sweet Spot" coming soon!

Taken from the forthcoming book, Bankroll Your Mind, by Larunce Pipkin and Rich Perry

Want to receive FREE training + book release news?

12 Days of Gifting - Day 12

Today’s Gift: Achieve Your NY Resolution
(Gift Value: $500 in services)  

12 Days of Gifting continues and today is Day 12! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a new entrepreneur or emerging leader who has an important New Year’s Resolution to achieve and wants to be held accountable for success. 

The New Year is right around the corner and the masses will be setting their 2017 Resolutions. Think about the people closest to you. Some will set a goal to lose a few pounds, get a new job, or go back to school for higher learning. Others might decide to travel more or simply be a better person towards family and friends. How many of those people have set similar goals in the past and failed? How many will probably fail again this coming year?

Now let’s turn the tables. What is your New Year’s Resolution? How do you plan (NOT hope) to achieve it this time around? Do you have a successful track record and feel confident in your ability to stand victorious or have you felt the sting of disappointment from coming up short in years past?

If you want 2017 to be your year for achievement, in actions and not just in words, then this is where I can help you.

When we work together, I’ll show you how to gain complete clarity with what you want, achieve laser focus on your one true goal, and tap into pure hidden potential unlocking the divine power that we all have to overcome any and all obstacles that stand before you – to achieve your NY Resolution – and take total control of your business and in your life.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'achieving your 2017 NY Resolution' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?  

12 Days of Gifting - Day 11

Today’s Gift: Consulting for College Club
(Gift Value: $500 in services)  

12 Days of Gifting continues and today is Day 11! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a college club, committee, or organization focused on service to campus and/or community.

Your student run group is driven to do good for others. Your mission is to provide quality events and programs that benefit and enrich the lives of community members both on and off campus. 

However, in order to do this properly you need money, which means you have to organize fundraisers. But how many times can you really do the same general campaigns like candy sales and spaghetti dinners? These are ordinary and hardly bring excitement from supporters or stir interest for growth in the organization.

This is where I can help you.

When we work together, I’ll show your club how to organize a quality fundraiser that generates both interest and profits from supporters.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'consulting for college club' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?  

12 Days of Gifting - Day 10

Today’s Gift: Ramp Up Your Twitter Presence
(Gift Value: $500 in services)  

12 Days of Gifting continues and today is Day 10! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a new entrepreneur or emerging leader who wants to ramp up with a powerful Twitter presence that brings results.

It’s impossible to deny the impact social media marketing has had in business and Twitter is, without a doubt, one of the top platforms utilized by entrepreneurs and leaders around the globe. Like all social media outlets, Twitter has its own unique qualities that set it apart from others and should be understood especially if you plan on using it for business purposes as opposed to simply socializing with old college friends.

Think about your Twitter account. Are you disappointed because you only have a handful of followers and feel like the right people aren’t seeing your tweets? Do you struggle with getting your point across in 140 characters (or less) and frequently give up in frustration? Do hashtags still confuse you?

 If you said ‘Yes’ to these questions then this is where I can help you.

When we work together, I’ll show you a few simple strategies that will help you ramp up your Twitter presence. You’ll learn valuable tips and tricks that will help you confidently utilize this powerful platform to grow your business.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'ramping up Twitter presence' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?

12 Days of Gifting - Day 9

Today’s Gift: Leave a Lasting First Impression
(Gift Value: $500 in services)  

12 Days of Gifting continues and today is Day 9! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a new entrepreneur or emerging leader who wants to learn effective strategies for leaving lasting impressions with new connections and prospective clients.

Did you know it takes only a split second to make an initial judgment about someone and less than ten seconds to establish whether you like the person and want to continue listening to what he/she has to say?

As an entrepreneur and/or leader you understand that business is built on making great connections and ultimately creating strong relationships. You realize the importance of having a supportive network and you want clients and customers who are loyal to your brand. And just like building a brick and mortar establishment, building a strong business relationship takes time and effort.

However, it’s next to impossible to build those long-term relationships if you don’t quickly establish a positive first impression. You only have a handful of seconds to make it count. Are you confident in your ability to establish immediate rapport with those you meet?

This is where I can help you.

When we work together, I’ll show you a few simple strategies that will help you leave lasting first impressions. You’ll learn how to get people to like you while operating with full integrity.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'leaving a lasting first impression' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?  

12 Days of Gifting - Day 8

Today’s Gift: Peaceful Mind for a Joyous Holiday
(Gift Value: $500 in services)  

12 Days of Gifting continues and today is Day 8! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a new entrepreneur or emerging leader who wants to learn effective strategies for quieting the mind and reducing stress.

As a business leader you have a lot going on with important decisions that must be made. Others are counting on you at all times and the future of your business depends on how you execute each day. You have enormous responsibilities, which no doubt makes your day 10x more stressful than that of most family members and some of your closest friends. You know this. That’s what you signed up for!

But you’re also a person and wouldn’t it be nice to enjoy this holiday season without having to stress yourself out? Wouldn’t it be great to spend quality time with those you love without having to sneak away to answer emails, schedule conference calls, or worse get caught up at the office and miss the fun?

What if you could learn a few simple strategies that will absolutely reduce stress levels to make the holidays more enjoyable? And, what if you could carry these strategies into the New Year, creating a brand new YOU with a peaceful mind, productive work environment, and ultimately a more enriching life?

This is where I can help you.

When we work together, I’ll show you a few simple strategies that can easily be incorporated into your daily routine to quiet the noise and reduce stress levels. You’ll also get a few exercises and MP3 for continued learning.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'creating a peaceful mind' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?

12 Days of Gifting - Day 7

Today’s Gift: LinkedIn Training for a New Entrepreneur or Emerging Leader
(Gift Value: $500 in services)  
12 Days of Gifting continues and today is Day 7! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a new entrepreneur or emerging leader who wants to optimize his/her LinkedIn profile for business.

LinkedIn is a social media platform designed and oriented specifically for professionals. It’s an online networking service where individuals and businesses can connect and discuss a wide range of professional opportunities. Like many people, you probably joined the site under the advisement of a trusted colleague or following a discussion at a networking event. Chances are that you registered, uploaded a picture, and copy & pasted info from your resume.

Now what?

Nothing seems to be happening and you can’t understand why pros speak so highly of the network.

It’s likely that your LinkedIn profile is just sitting there untouched since the day you registered. You’re a talented professional yet this online profile looks cold and unattractive, you have minimal connections, and you’re not even sure where to begin with learning how to navigate and utilize the platform effectively.

This is where I can help you.

When we work together, I’ll show you how to optimize your LinkedIn profile and utilize it to fit your needs, plus you’ll learn key strategies that will differentiate you from other professionals in your industry.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'optimizing your LinkedIn profile' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others? 

12 Days of Gifting - Day 6

Today’s Gift: LinkedIn Training for a College Graduate
(Gift Value: $500 in services)  
12 Days of Gifting continues and today is Day 6! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a recent college graduate who wants to optimize his/her LinkedIn profile.

As a recent college graduate you’re about to begin your professional career path. At some point you were advised to create a LinkedIn profile and probably told by a college professor or trusted professional that joining this social media platform would be a great place to meet people in your industry and search job opportunities. Chances are that you registered, uploaded a picture, and copy & pasted info from your resume.

Now what?

It’s likely that your LinkedIn profile is just sitting there untouched since the day you registered. The profile itself looks empty and unattractive, you have barely any connections, and you’re not even sure where to begin with learning how to navigate and utilize this platform.

This is where I can help you.

When we work together, I’ll show you how to optimize your LinkedIn profile so that it looks appealing to recruiters and professionals in your industry, plus you’ll learn key strategies that will differentiate you from the countless number of recent grads combing the Internet and competing for the same career opportunity. You deserve to stand out from the pack.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'optimizing your LinkedIn profile' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others? 

12 Days of Gifting - Day 5

Today’s Gift: Team Building for Your Nonprofit Organization
(Gift Value: $500 in services)  

12 Days of Gifting continues and today is Day 5! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for the leadership team of a nonprofit organization or charity group.

If the focus of your nonprofit organization or charity group is to raise money for a particular cause then you need to think and operate like a business. I’m not talking about smaller benefit groups that set up a table at community events and ask for spare change, but rather those organizations that produce large-scale events for fundraising and to build awareness.

Often times these organizations have key people who are paid employees but they still rely heavily on volunteers who give time and energy selflessly because they believe in the organization’s mission and want to serve a higher purpose. While these volunteers are aligned through like vision and involved by shared passion, it’s important for leadership to remember that these individuals are there because they want to be and not because they have to be. In other words, the person (volunteer) - not the organization (business) - decides how much or how little time and energy is given and can ultimately walk away at any point.

Nonprofit groups that fail to grow or collapse do so, many times, because they expect their volunteers to give and give and give endlessly. They operate under the false assumption that these volunteers have an infinite supply of time, energy, and passion to be given to the cause - just because. But this line of thinking only brings disaster. There must be an equal exchange to create a win/win environment where everyone benefits.

How do you keep people involved and working hard to achieve goals when monetary compensation isn’t a motivator?

This is where I can help you.

When we work together, I’ll show you how to build the team that’s right for your nonprofit organization, keep your volunteers involved and motivated, and you’ll learn how to recruit more of the right people so your organization grows in strength and profits.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'team building for your nonprofit organization' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others? 

12 Days of Gifting - Day 4

Today’s Gift: Build Your Team

12 Days of Gifting continues and today is Day 4! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.  

Today's Gift is for a small business owner who just started a first-time business within the last year or an emerging leader who recently stepped up into a new role.

The most successful leaders never do anything alone. They surround themselves with talented people and allow those individuals to utilize their strengths to create the best results. The best businesses are those that recognize the value of designing a positive culture and environment that cultivates employee growth.

However, people are… people. They’re not robots and shouldn’t be forced into situations. People have their own individual needs, values, talents, differences, and not all people will naturally get along.

As a business owner and/or leader you need to recruit the right people but how do you know who’s a good fit for your team? More importantly, how do you build a team atmosphere that produces that results you want and need in your business?

This is where I can help you.

When we work together, I’ll show you how to build the team that’s right for your business, plus you’ll learn how to recruit the right people in the future for your growing business.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'building your team' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?

Gift Value: $500 in services.

12 Days of Gifting - Day 3

Today’s Gift: Build Your Network

12 Days of Gifting continues and today is Day 3! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a conscious minded entrepreneur who just started a first-time business within the last year or an emerging leader who recently stepped up into a new role.

As a leader you understand the power of connections and building a solid network. You know the value of associating with like-minded individuals who encourage positive growth as a person and professional. You want to align yourself and collaborate with the right people to grow your business and continue to make a positive and lasting impact.

But how does this happen? Is there a big secret or best method to building a solid network?

Well, it’s not a big secret but there certainly are strategies and practices that need to be used. It takes effort and planning, like anything else, to build a great network.

This is where I can help you.

When we work together, I’ll show you how to align yourself with the right people so that you can build a solid and supportive network that is essential for business growth. Plus you’ll get strategies that can easily be used at networking events and conferences that will differentiate you as a ‘pro to know’ and leave a lasting impression with those you meet.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'building your network' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?

Gift Value: $500 in services.

12 Days of Gifting - Day 2

Today’s Gift: Unlock Your Power

12 Days of Gifting continues and today is Day 2! For 12 days I’ll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. It’s just one person offering cheerful service to another.

Today's Gift is for a conscious minded entrepreneur who just started a first-time business within the last year.

You have a passion for helping others and you had a dream to start a business that would not only benefit those around you, but also create a positive impact in the world. Your mission is to serve and inspire others to realize their own greatness.

In the beginning stages of this entrepreneurial pursuit you felt unstoppable, but eventually things began to plateau and reality set in. All of a sudden obstacles began popping up around every corner and doubts started to surface. Whether these fears were born from within or adopted by listening to naysaying from those nearby, you began to question your talents and wonder if you had the ability to succeed.

But what if you could discover your key strengths and tap into pure hidden potential, unlocking the divine power that we all have to overcome any and all obstacles that stand before you and take total control of your business and life?

This is where I can help you.

When we work together, I’ll show you how to walk your talk with purpose and power so that you fulfill your dreams of making a real difference for self, family, and in the world.

It's time to step up and take action!

Contact me here and tell me in 200 words how 'unlocking your power' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?

Gift Value: $500 in services.

12 Days of Gifting - Day 1

Today's Gift: Define Your Purpose

For the next 12 days I'll be getting into the holiday spirit by giving gifts to leaders like you! That's it. No sales pitch or up-sell. Just one person offering cheerful service to another.

Today's Gift is for an aspiring or brand new entrepreneur who really wants to make a difference for self, family, and the world. You know you have incredible potential and want to use your talents to benefit others but right now you're having difficulty taking the vision that's in your mind and passion in your heart and transforming it into reality. That pit in the middle of your stomach is getting bigger and bigger each day because you know that you're not living up to your full potential. If only you could gain clarity on what you truly want, totally define it, and make it happen.  

This is where I can help you define your purpose so you can lead by example and make a real difference in life.

If this is you, then it's time to step up and take action. 

Contact me here and tell me in 200 words how 'defining your purpose' will enable you to be of greater service to others. Essentially, how will this gift help you to, in turn, help others?

Gift Value: $500 in services.

Enter 1000 for 1000 Contest

For Aspiring Entrepreneurs, Emerging Leaders, and Pros Searching for Purpose


Grand Prize - One Person will win a Private Coaching Package valued at $1,000

Runners-Up - Three People will win a Private Coaching Package valued at $500

More Ways to Win - Ten People will win a Surprise Gift valued at $197


Entry Format: Word doc. or PDF
Submit to:
Subject Heading: 1000 for 1000 Contest


Get Your FREE eBook "Finding Purpose in the Unhappiest Place in America"
+ Mindset Training Exercises and BONUS 10-Point Power Key

(Click Link and then Scroll Down to Bottom of Page to Download Your Gift)

I'm excited to read what you have to say and I'm looking forward to helping you find your path of purpose in life.

Thanks and Be Excellent!

Dear World: Thanks for 2 Weeks of Humanity

Last night the Rio 2016 Olympics came to an end but we can only hope that the spirit of the games continues forward.  

For two weeks the world’s top athletes came together in sport and displayed heroic feats that motivated millions. As athletes they inspired us to believe in our own talents, work hard, and always strive for personal greatness. As people, they united on common ground and displayed incredible sportsmanship, supporting opponents as they would countrymen and connecting as brothers and sisters.

For two weeks delegates from every corner of the globe came together in harmony to compete in sport for the honor of representing their country as the best of the best on the world’s largest platform.

For two weeks positive and uplifting stories of the world’s athletes spread across social media sharing the many personal struggles faced on the Road to Rio and inspiring us to believe that dreams – no matter how big – can certainly come true when we are committed to our goals.

For two weeks we were given front row seats to pure passion, dedication, love, hard work, grit, tears of joy, tears of defeat, respect, loyalty, reverence, sacrifice, struggle, celebration, honor, brother/sisterhood, culture, friendship, peace, and HUMANITY.

Nothing is perfect and there were certainly a few glitches but it really seemed like the people of planet Earth are on the right path to celebrating what we have in common with others rather than bickering over differences.

Yes, the Olympic Games are based on sport and competition but the spirit of the games far surpasses the playing field.

Did you see…

Gymnasts Lee Eun-ju (South Korea) and Hong Un-jong (North Korea) take a selfie together


Runners Nikki Hamblin (New Zealand) and Abbey D’Agostino (USA) collide during the women’s 5000-meter then physically help each up and encourage the other, despite injuries, to finish the race because “This is the Olympic Games.” Both runners were later awarded the rare Pierre de Coubertin medal for sportsmanship and fair play, which has only been given 17 times


Medal winners and non-medal winners embracing and celebrating at the finish line because they respected each other’s journey and knew what it took to reach the goal


People from around the world showing love and support for the newly created Olympic Refugee Team


For two weeks we’ve welcomed these ambassadors of goodwill into our hearts and homes and journeyed along with them. We’ve shared their stories, retweeted pictures, and cheered wildly or raised a hand heart from afar to show we care.

For two weeks the world has seen the true spirit of the Olympic Games and hopefully it serves as a reminder of what it means to be human.

It doesn’t take much to see the good in someone else and show them kindness regardless of where they’re from, religious choice, or sexual orientation.

It doesn’t take much to lift others from the ground or help them from struggling.

It doesn’t take much to be happy for others and share their successes.

It doesn’t take much to show kindness, love, and support for those less fortunate.

These acts are seemingly small and insignificant in and of themselves but they can mean the world to someone else. It’s these small acts that showcase the best of the best in people. We may not all be Olympic athletes but we can all be inspired by their example and continue the spirit of the games in our daily lives. You don’t have to be an Olympian to be great.

"If you cannot do great things, do small things in a great way" – Napoleon Hill

Thanks again for 2 weeks of humanity. Now let’s join together and continue the momentum forward. Consider this my promise to do my part. How about you?

Rich Perry

Finding Purpose in the Unhappiest Place in America (Part 3 of 3)

Greetings and welcome back to PART 3 in this “Finding Purpose in the Unhappiest Place in America” series. In PART 1 you were introduced to the place I called home for most of my life as well as a few of the personal and professional struggles encountered on my path to finding purpose. For your benefit, I provided an audio training to coach you along in determining your own path of purpose.

PART 2 focused on the desire to follow this course and initiate a profound change in life (career, community, etc.) along with the mindset needed to continue forward despite outside criticism and naysaying even when it’s the people who are closest that are the source of these devastating blows. You also learned that at some point, usually soon after beginning this journey, you’ll come to a crossroad and be forced to choose between following this new way or returning to your comfort zone and staying in the pit of familiarity. Once again, you were provided with an audio training to coach you in developing the mindset needed to become the successful leader that you want to be.

Since we’ve made it this far together, I’ll presuppose that you’re no longer an innocent bystander or some passerby that happened upon this blog series. Whether you’re from northeastern Pennsylvania or not, you understand that this series isn’t one man’s quest to find the root cause of the problem or to point fingers at those who perpetuate the majority attitude and current state. It’s not even a platform to dwell on the symptomatology associated with living in this region. The reason I’m writing this series is twofold.

My first reason is that it serves as an inspiration to YOU, as you realize what’s possible in your own life. After reading about my bold decision to start a coaching and training business in the unhappiest region in America and continue to drive forward with this desire each and every day, despite frequent struggles, then you should be able to see that it’s entirely possible for you to fulfill your dreams as well. To do that, you’ll need to look deep within and find the courage to make your own daring leap and then take the necessary steps to unlock your potential as you move towards creating a brand new reality.

The second is that I hope it serves as a wake up call to those living in this region. I didn’t choose this blog title for marketing purposes or to be controversial. This isn’t one man’s jaded opinion. The fact is that there’s a problem in northeastern Pennsylvania when it comes to mindset and attitude and hiding with head under pillow isn’t going to make it go away. Take a look back at the “3 Quick Supporting Facts” from PART 1 for a reminder. Northeastern Pennsylvania didn’t just get a case of the yips and have a bad season; it’s been out of the game for a while and unfortunately many of the people in positions to make a real significant change are sitting on the bench content with being the big fish in a little pond. Known as the anthracite region, this fourth generation coal mining town acts as if it huddles together and clings to it’s proud heritage long enough then diamonds will appear.

Change doesn’t happen from starlight wishes. It’s time to step up and BE THE CHANGE!

But enough on that; let’s dive deeper into that important first reason which is to inspire you to find your purpose, unlock potential, and transform dreams into reality. As we discussed in the two sections prior, you have to be willing to commit yourself fully to the cause even if that means learning new skills, hiring a coach or mentor, and finding different circles by aligning with the right people who support your goals. Pay careful attention to this last point because a key factor in the level of success experienced depends upon and is influenced by the people in your circles.

During the honeymoon stage there will be an abundance of enthusiasm and support both internally and externally, however after this initial surge settles you’ll be responsible for keeping the flame lit and the passion alive. In PART 2, I mentioned that the beginning of my journey was met with hugs and high fives but then the compliments turned to criticisms and the support turned to scoffing. It you think I’m joking then talk to five people who took the plunge to start their own business and see what they tell you.

The truth is that it’s nearly impossible to explain the joy of finding your purpose in life to people who aren’t interested in finding their own or convey the passion for your business to those who are content with clocking in and out for their daily eight hours. Frankly they wouldn’t get it because they’re not wired that way. That would be like trying to explain an amazing sexual experience had with your significant other to someone who is single and believes in holding onto their virginity until after marriage. Did that paint the picture a little bit better? Sure that person might try and understand your perspective but they’re not in the boat with you; they’re sitting on the dock dangling their toes above the water.

Aligning with the right people and collaborating with those who will further your efforts is crucial. Take a look at the people in your social and professional circles. Do they truly support your purpose in life or are they currently just okay with your decision. In other words, are they purchasing your services, speaking highly of your work and referring clients, and offering assistance when needed or is there emptiness in their words and actions? Imagine you were building a grand cathedral. Would you say these people provide support like strong marble pillars holding up the beautifully painted ceiling or is their support akin to long timbers lying in a scrap pile outside? Please note, I’m not suggesting that every person you know must automatically hand over money because there are many ways to be supportive and it’s a two way street for you to also serve and benefit others through your efforts.

I encourage you to put yourself out there and don’t be afraid to be open and vulnerable by sharing your ideas and dreams with others. If the person isn’t interested or adds negative and unnecessary criticism then move on. They’re probably projecting their own insecurities and trying to smash your dreams because they envy the fact that you have the courage to do something that frightens the hell out of them. However, when you meet someone who loves what you do and they want to support or collaborate then your efforts will compound and results multiply. Build your circles to reflect your interests and intentions. Certainly you’d have greater success maintaining a healthy lifestyle by surrounding yourself with friends who honor your goals, eat nutritious food, and go to the gym as opposed to hanging around fat friends who shovel garbage in their mouth and push destructive habits.

Collect victories each and every day allowing smaller wins to snowball into greater triumphs. Championships aren’t won on opening day but that’s where the road to success begins and it starts with your mindset and attitude. Take clear and focused action, walk your talk with excitement, and serve others with full integrity. Love what you do and lead by example in your daily life.

My heartfelt appreciation and gratitude goes to you for taking the time to read this blog series. I hope it has been both insightful and beneficial to you and I’ll conclude with this quote by Sir Winston Churchill:

            Success is the ability to go from one failure to another with no loss of enthusiasm


Would you like to dive deeper and speak with me 1-to-1 about transforming your mindset?
Schedule your free 30-min strategy call

Continue your journey by completing this mindset training exercise.

Finding Purpose in the Unhappiest Place in America (Part 2 of 3)


Greetings and welcome back to PART 2 in this “Finding Purpose in the Unhappiest Place in America” series. Last week you were introduced to the place I called home for most of my life and glimpsed some jaw dropping facts left out of the tour guides. You also learned a few of the personal and professional struggles experienced as well as the frustration and disappointment directed at myself because I didn’t feel like I was utilizing my gifts properly and living up to my full potential. Before I could begin a more fulfilling and prosperous journey, it was necessary to gain clarity on my purpose and I hope you listened to the audio training in PART 1 and used the exercise for your own benefit.

Once I was crystal clear with what I really wanted then it was time to focus on achieving it but in order to do this properly I had to make a number of changes. You can’t drink clean water from a dirty glass and expect it to taste delicious. For a few years I had negative thoughts, unhealthy behaviors, and found myself in social environments that didn’t support this recently energized driving force. This isn’t a concealed attempt for pity or woe is me moment. Those were the choices that I made during a troubled time in my life and just as those were my choices then, I was choosing to make new and better choices to service a fresh view of life.

If you get nothing else out of this series, get this:

You always have a choice. If you don’t like what you did yesterday then make a better choice today. It’s as simple as that. Maybe you’ve done that thing so many times or had that job or known those people for so many years that you think you’re doomed to stay in the same spot – but you’re not!

Please note that I’m not simply throwing a fairytale at you because there’s work and sacrifice involved. You need to be willing and ready to do the necessary work just as I did. For me, sacrifice came in the form of distancing myself from the people and places that didn’t support my journey and struggling to grow a business after quitting my job without a real plan in place.

On the surface one might think that starting a business focused on empowerment coaching and training in the unhappiest region in America would be ripe with opportunities, however that wasn’t the case. This title is a heavy cross to bear and something that wasn’t earned overnight so it was going to take a lot of work for an unknown thirty-year-old with little funding and social status to be taken seriously.

There are many professionals in this area with a desire to make positive changes and improve the mindset of the community as a whole and I’m blessed to have had the opportunity to collaborate efforts with a few of these hometown heroes. Unfortunately, the vast majority operates from the viewpoint and mentality explained by the tall poppy syndrome. This concept has roots in various stories from ancient Greece and Rome and is a popular term today in the United Kingdom, Australia, and New Zealand. Essentially, group members believe there is a set sum of money, status, attention, and opportunity to succeed. In this belief system a person who has prestige is an obstacle and a threat to others because there’s only a fixed amount of status to go around. When one person (or poppy) rises up with achievement, the others must cut him down. Those who dare to discuss dreams that are larger than life or amass any amount of success that elevates them from their peers are often criticized or resented by the majority.

As I began walking this new path of purpose I was without a doubt daring to dream great things and entertained the idea that anything was possible because I not only recognized my potential but also was willing to take full responsibility for transforming these dreams into magnificent reality. Initially, this announcement brought hugs and high fives from many who were closest to me at the time but then something strange and unsettling started to creep in. It wasn’t long before the compliments turned to criticisms and the support turned to scoffing.

This is where personal conviction and mindset training became paramount because it’s tough to be looked at like you’re a lunatic by those you care about. Have you ever shared a goal with a friend or family member and they just looked back at you as if you deserve to be locked away between rubber walls? Have you ever shared a dream with someone who laughed a hearty belly laugh and told you to keep dreaming? Has anyone ever told you that your efforts would never amount to anything and to quit wasting your time? If you said yes to any of those then we share a common ground and you know how devastating it can feel especially when the people that mean the most to us are the ones to make those statements.

During this time period I found solace in various books and inspirational messages to maintain this newly transformed mindset and I’d like to share a quote that I’ve repeated to myself thousands of times over the last few years. You might even recognize this from your holy scripture.

          “A prophet is not without honor except in his own country among his own people”

As I write this today I can count the amount of friends who have been interested to hear me speak, share my blog, or offer a referral to those who would benefit from working together. While this could certainly be disheartening, at least it was for me, I encourage you to stay the course and be committed to your purpose. This may require you to make certain changes, find better friends and supportive groups, and learn new skills to do things you’ve never done before. If so, then this is what you must do in order to fulfill your purpose and transform your dreams into reality.

There were many times throughout my journey when I felt alone, shut out, and like an outsider to peers. There were countless opportunities to tuck tail, bury my dreams, and return to the old way. But I chose to honor my purpose and stay committed to what I knew in my heart to be true and each day I continue to make this choice to reaffirm my beliefs and push forward to lead by example through excellence.

Now you have a choice.

Will you realize your full potential and fulfill your purpose by doing what you must in order to make your dream a reality?

Or –

Will you remain in your comfort zone and leave your dreams as simply bedtime stories?


Would you like to dive deeper and speak with me 1-to-1 about transforming your mindset?
Schedule your free 30-min strategy call

Continue your journey by completing this mindset training exercise.

The Key to Getting What You Want

[Read alone or follow along with your coach Rich. Click the link below]

We all want something. Maybe you have a personal desire or want to advance in your career. Maybe you want to make improvements in health and wellness or you want to find that special person so you can build a life together. Whatever it is, this is something you desire and we’re going to discuss what it takes to get exactly what you want. 

The key to getting what you want starts with developing the right mindset and before you work towards developing this right mindset you must be a person of honest intention. You must be honest with yourself in acknowledging what you want and be crystal clear with this desire. Could you totally visualize what you want and honestly describe it to friends so that they too could picture in the mind. Essentially, does this desire have the properties of a vague two-dimensional image or does it have the properties of a living breathing entity with colors, sounds, and accompanying feelings?

Start here with honesty. If your desire does have these living qualities then you’re ready to move on to the next step. If not, perhaps you should go back to the drawing board and take a good honest look at what it is that you said you wanted.

The next step, you should know why you want it. Why is this thing so important to you in the first place? Is this desire self created and initiated from your conscious longing or is it something that was put on you by someone else? In other words, do you really want this thing by your own conscious choosing or did someone else tell you that you should want it? Remember, to be honest with your response. YOU SHOULD BE THE #1 PERSON IN YOUR LIFE. Do the things that make you a better, happier, healthier, and more successful person. You live your life according to what’s right for you and let other people live their life according to what’s right for them.

If you’re having difficulty determining how important it is then rank it on a scale of 1-10, with one being the lowest and ten being the highest. You could also put a dollar amount on it. Imagine walking into a store and seeing your desire on the shelf for purchase. How much would you expect to pay for this item? If the item ranks low or can be purchased with pocket money then this isn’t a really important want or need. However, if it ranks ten (or higher) and the item is locked away behind a glass case then it’s certainly something worthy of special attention and energy.

As you move forward in getting what you want, you should also be aware of whether your words and actions are congruent. Do your actions match your words and are they aligned to truly achieve the anticipated outcome? If your mouth says beach body but your actions say couch potato then you are incongruent, which will bring extreme difficulty and you’re sure to struggle in getting what you want. Don’t be a hypocrite or self-sabotage your efforts. Make sure your words and actions match and are aligned to propel you forward to get exactly what you want.

Lastly, be confident that you are worthy to have this thing. When you start with honesty, have clarity with what you want and why it’s important, and by matching your words and actions you’ll be free of internal barriers like guilt and self-doubt regarding worthiness. You’ll be able to respond with full confidence: “YES, I DESERVE THIS” and you’ll move forward easily and effortlessly to get it.

I hope this Power Talk  has served you well and will be beneficial to your future success.

If you would like to dive deeper and discuss this 1-to-1 then schedule your free 30-min strategy call.

Until next time,

Thanks and Be Excellent!

Finding Purpose in the Unhappiest Place in America

My name is Rich Perry and the reason I’m writing this story is to inspire you to find your purpose in life. In my private coaching programs, the people I work with have a sincere desire to find their true calling and they want to reach a personal level of success doing something that they are passionate about, however they find themselves struggling in the beginning stages or stuck at some midpoint along the way. Either they’re still searching for a professional, or even personal, identity or they’ve found their niche but wrestling with an unhealthy mindset that is blocking them from going any further. 

In this 3-part series I’ll share my own journey and provide a few simple exercises that you can use to not only find your purpose in life but also transform your mindset so that you can move forward and start seeing the results you want. This is how I lead and it’s an honor to share how I found purpose in the unhappiest place in America.

When I was a child my family moved from New York City to a small town in the northeastern region of Pennsylvania. According to my parents, we moved because they wanted a change from city life and felt it would be good to raise a family in a nice rural area. Unlike the city, our new home had plenty of outdoor activities, long trails for hiking and rivers for rafting, and gorgeous scenery especially with the change of the seasons. It’s a beautiful place to just get away plus it’s still within driving distance of New York City and Philadelphia for day trips or to catch touring shows. But with all the scenic splendor of northeastern Pennsylvania, or NEPA as locals refer to it, the area has a dark spot. It’s the “Unhappiest Region in America.”

Despite this unattractive title, I will wholeheartedly admit that I loved growing up here. I enjoyed the fresh air, hiking in the summer, skiing in the winter, and all of the other outdoor opportunities that the area provided. As a youth, my two major activities were martial arts and Boy Scouts. Both taught respect for self and others, discipline, and being a person of good moral standing and value. As you surely know, Scouting focuses heavily on community service and helping others, which were common lessons from my sensei (martial arts teacher) as well. I credit both with instilling excellent life lessons and for laying the foundation in my desire to serve others professionally. I’m forever grateful for my upbringing. These two influential activities plus the loving support of my parents absolutely molded me into the person that I am today.

Outside of these positive arenas, however, something just seemed off. As a kid and even a teenager I couldn’t put my finger on it, probably because I lacked the perspective needed to truly understand the social environment surrounding me, but intuitively I knew that there was something wrong about the way many people thought and spoke. Then in college a professor referred to the area as, “the armpit of America” which got me thinking about all of the signs I recognized over the years and I’m not simply referring to the confederate flags flying on lawns or other displays of closed-minded hate-mongering that exist around the country and aren’t necessarily specific to this particular region. Taking this professor’s comment into consideration, the theme that really stuck out was the overall negative mindset of people living here. There seemed to be a “can’t do” attitude and view of lack over abundance. I can remember multiple times growing up, sharing ideas with authority figures and having that adult try to discourage the idea and advise me not to bother trying. What, why? I also remember countless times as a young adult and having ideas bashed by authority figures or peers who considered my dreams to be absurd and felt it was their duty to thwart aspirations of high achievement in order to save me the heartache of failure.

*** 3 Quick Supporting Facts ***

- In 2014 researchers from Harvard University and the University of British Columbia found Scranton, PA to be the least happy region in America.
For supplementary info, watch this short documentary, “Half-Empty: Life inAmerica’s Unhappiest City” by indie filmmaker Kenny Luck.

- Wilkes-Barre, PA has found itself on the “Top 30 Murder Capitals of America” list more than once.

- The “kids for cash” scandal shook the nation as a few judges and officials arranged for juveniles to be sentenced to youth detention centers in exchange for millions of dollars worth in kickbacks.

*** Story continued ***

During senior year of high school I decided to follow my heart and find a career path dedicated to helping others. My intention was to study psychology and become a therapist to work with people who needed help. In Scouts I had always maintained a leadership position and thought that I could easily use these skills in the professional world. Eventually I landed a job working in children’s mental and behavioral health and stayed there for seven years. Although there wasn’t much room for growth and didn’t allow for certain opportunities, the job was still rewarding and for a while I felt like I was really making a difference.

Then an odd thing happened around the midpoint of that seven-year period. Every day felt the same, like I was just going through the motions, and I no longer felt like I was making a difference. I found myself in and out of bad relationships, my attitude was poor, and I was spending lots of free time in bars. This led to lack of energy, hopelessness, hollowness, overall feelings of unhappiness, and general disappointment in myself. Suffice it to say that I was extremely frustrated and beating myself up because I felt like I wasn’t living up to my full potential.

Don’t get me wrong; being a therapist is an honorable profession. I know that I helped a lot of kids during my time there and I know that my friends who are still employed there or elsewhere in the field are truly doing a great service to their clients. However, I also know that I wasn’t meant to stay there. I realized that when it came to finding my purpose in life, just being “in the ballpark” wasn’t good enough.

It was clear to me that I needed a change and that change had to come from within. This change had to be self-initiated and it needed to be something that I did for my sole benefit. I wanted to get back on track and return to my old joyful self with a renewed perspective on life and to do that I had to change my thoughts and behaviors.

And, I needed to do some soul searching to find my purpose in life.

Look for PART 2 Next Week

Would you like to gain complete clarity with your purpose in life?

Listen to this short audio and I’ll guide you through the exercise.

Would you like to dive deeper and speak with me 1-to-1?
Schedule Your FREE 30-min Strategy Call 

Claim Your Independence from Bad Choices that Stole Your Freedom

We all know why we celebrate Independence Day here in America. It’s the day our forefathers stood up and said, “Hey, we’re sick and tired of doing this $#!t. We’re done!” Then they slammed the mic down and the show was over. It went something like that, right? 

Have you ever been sick and tired of doing things that you don’t want to do but you still continue to do them anyway? Now I’m not talking about paying bills or visiting those boring relatives every Christmas; I’m talking about repeating choices that no longer serve you. We all make mistakes from time to time because we’re human and stuff happens. But what if you make the same poor choices over and over again? Those bad decisions are no longer mistakes because you should have learned your lesson the first time and there’s absolutely no excuse after the second or third time.

Let’s be honest with each other for a moment.

Killing an entire bag of potato chips or cookies is a poor choice and nobody put that food in your mouth, you little piggy.

Hanging around toxic people or in bad situations is a poor choice and nobody forced you to be there.

Making bad investments or spending money to keep up with the Joneses is a poor choice and nobody made you spend that money.

Maybe you’re wondering…

Is it possible to break the cycle?


But you have to be the one who breaks the cycle.

Now I’m going to share 5 quick tips to help you claim your independence from bad choices that stole your freedom!

1) You Are #1
You have to see yourself as the number one person in your life and that means respecting yourself enough to make smart choices that serve and benefit YOU. When you know your worth and what you bring to the table then you won’t settle for anything less. Know that you are important and deserve the best things in life.

2) Take Responsibility for Your Actions
Take ownership for your thoughts and actions and hold yourself accountable. Nobody put those cookies in your mouth, forced you to hang around negative influences, or made you waste money on bad investments. You always have a choice and you’re responsible for the choices you make. Likewise, you’re also responsible for the choices you don’t make. When you make good choices then give yourself a pat on the back. When you make bad choices then it’s time to pay the piper.

3) Forgive Yourself
Remember that you’re human, so if you make a poor choice then give yourself permission to let it go. You’re not going to do yourself any good by holding on to past choices and beating yourself up for yesterday’s mistakes. Learn to forgive yourself and then let it go. However, you’re not allowed to screw up on purpose and use forgiveness as a “get out of jail free card” because it doesn’t work that way. If you make bad choices then you’ll have to suffer the consequences.

4) Replace Bad Choices with Good Choices
One big reason people fall back into the rut is because they didn’t replace the bad behavior with a better behavior to fill the void. Let’s say you want to stop overeating. Rather than substituting that downtime with something unproductive like watching extra T.V., you should make a healthful decision like enrolling in a gym. If you want to leave your current social circle because the people are toxic then don’t just lock yourself away in the house because then you’ll get lonely and possibly depressed. Instead, find a hobby or join a social group that promotes interests that serve you. If you want to make better money decisions then hire a consultant who can advise you or at the very least educate yourself.

5) Reach Out and Ask for Help
If you need help then ask for it. Hire a coach, get an accountability partner, or ask someone you trust to offer sage advice. If you’re asking for help from a non-professional then make sure this person has experience on the matter and can actually be helpful. This isn’t a bitch session to complain about life. Make sure you’re being productive. You should be focused on finding solutions not crying about problems.

Thanks for reading and I hope you found these tips beneficial. If you’d like to read more like this then I encourage you to connect with me personally and follow me on social media.

Have a Happy 4th of July and Be Excellent!

Self-Talk: How to Improve Thoughts About Yourself (pt. 3)

This article is PART 3 of 3 and is taken from forthcoming book, "Bankrolling Your Mind" which will be published later this summer.



One of the first things we do when beginning to work with a new client is show the person how to consciously recognize his/her self-talk. This helps us, and the person, to identify whether he/she will be working with the program or against it. If the latter, we’ll need to work together to eradicate any barriers and blocks and then implement strategies to promote positive internal dialogue. A few of the tools we utilize to eliminate these obstacles include various Neuro-linguistic programming (or NLP) techniques, hypnosis, Time Line Therapy®, Emotional Freedom Technique (or EFT), meditation with personal mantras, autosuggestion, and individually designed affirmations.

Are you ready to become consciously aware of your own self-talk?

Duh! You’re well on your way to Bankrolling Your Mind so I’m confident that your answer is YES! And in that case, let’s play a game.

Now before we begin, I will pre-frame this by stating that we are simply looking for data. We need to establish a starting point and baseline, which means we need solid information before we can go any further. Pay careful attention to the guidelines of this exercise in order to complete it properly because this isn’t something you can do in one single sitting and you’re not allowed to put it off until the evening for a daily recap.

The objective of this exercise is to Monitor Your Self-Talk and by that I mean monitor your self-talk throughout the day as it happens. You can do this easily with a piece of paper and pen that you’ll carry around with you. 

Every time you catch yourself saying something POSITIVE to/about yourself, you’re going to write it down in the left hand column. And every time you catch yourself saying something NEGATIVE to/about yourself, you’re going to write it down in the right hand column. Again, you’re going to carry this paper around with you throughout the day so that you can log the needed information in the moment – immediately after it happens – NOT hours later when those thoughts and emotions are no longer present. Even if you find it painful to fully acknowledge and write down the negative thoughts and words you must still write them down straightaway. If you wait until the end of the day to catalog the information then you run the chance of consciously losing valuable information by distorting or deleting (forgetting) the chain of events, which only perpetuates the unwanted cycle of harmful self-talk. 

Remember, this is a game and we are only collecting data so be truthful. Don’t be foolish, you won’t be helping yourself by being dishonest, omitting information, or not playing the game as instructed. This is an opportunity to learn and improve your thoughts and behaviors so we need accurate information.
Typically our clients do this for about a week. In some cases, after 3-4 days (once we’re certain they’ve gotten the hang of the exercise and are playing along) we can offer to change the rules a bit. During this time, upon engaging in negative self-talk, the person has a two second window to immediately reframe the statement and make it positive.

Reframing is the process of taking a negative or undesirable event and transforming it into something more pleasing. You may recognize this by the idiom to look on the brighter side. If you’ve ever tried to help a friend by saying, “When life hands you lemons, make lemonade” then you were encouraging them to reframe the current situation.

Here are a few examples to consider so that you can see how easy it is to reframe.

Original: “I gained 5 pounds, I’ll never look good in this bathing suit.”
Reframe: “I gained 5 pounds, but I have a week to exercise before the beach so I can look good in this bathing suit.”

Original: “I gave a horrible presentation at work today. I’ll never be a good public speaker.”
Reframe: “I gave a presentation today at work and it was a learning experience. I know what I did well and what areas I need to improve upon. Next time I will be better prepared.”

Original: “I don’t have many clients/customers because I’m a lousy business owner.”
Reframe: “I don’t have as many clients as I would like, perhaps I need to hire someone to develop a better marketing campaign.”

Even if none of these examples applied to you directly, I’m sure you get the idea. The point is that you want to develop more positive and healthier self-talk that serves you as a person. As you work towards improving your self-talk you may begin to notice an emotional response that correlates with negative internal dialogue. For example, you may notice an icky feeling in your gut, a bad taste in your mouth, or sharp buzzing in your ears or some other indicator, which is simply your unconscious mind stepping in to say, “Hey, I know you’re talking bad about yourself so stop it!” and you would be wise to pay attention.

Use your best judgment over the next days. If you find yourself catching on within 3-4 days then feel free to start implementing positive reframes. However, if you think you need 7-10 days to get the best baseline because you want to thoroughly gauge all of your activities then you’re welcome to do so. Remember to be honest with yourself.

By playing this game fully and to the best of your ability you’ll begin to reprogram your mind so that you’re only thinking and saying the greatest things to/about yourself. You’ll begin to observe yourself and the world around you in a brand new light. Your attitude will drastically improve and you may even notice the attitudes of those around changing as well. Developing positive self-talk is instrumental in cultivating and maintaining a – YES I CAN – winning attitude. This will also give you a powerful boost of confidence because you’ll know where you stand with absolute certainty and be able to proclaim your answer with total congruency.


Do you have negative self-talk and want to improve your inner dialogue?

If so, DOWNLOAD THIS FREE STRATEGY GUIDE and get 7 powerful mindset exercises.

Want to learn more?

SCHEDULE YOUR FREE STRATEGY CALL and discover how I can best serve you.

Gaining Clarity with Help from the Cheshire Cat

The Cheshire Cat may have been crazy but at least he knew which road to take.

Let’s recap the scene from Lewis Carroll’s novel Alice’s Adventures in Wonderland.

Alice: “What road do I take?”
Cheshire Cat: “Well where are you going?”
Alice: “I don’t know.”
Cheshire Cat: “Then it doesn’t matter. If you don’t know where you are going, any road will get you there.”

This is a fantastic representation for setting a proper goal. Just as Alice needed to know where she was going before choosing her path, it’s absolutely important that youknow what you want (goal) so that you can determine the course of action that will get you there.


It’s not enough to be in the ballpark. In fact, you would do yourself (and your team) a great disservice by stating your goal in general terms.

How many people do you know that frequently fail to achieve goals simply because they are vague and wishy-washy with what they want?

They say things like this:

I want to grow my business
Duh…we all do! But how big do you want to grow and in what way?

I want to lose weight.
But don’t state how much they want to lose and by when.

I want to be someone important and respected by others.
What the H-E-Double hockey sticks does that mean?!

These aren’t goals. These are statements made by middle school students and chances are that any good teacher would tell those students to return to their desk and be more specific before submitting the assignment.  

Yet many adults try to take the easy way out by doing as little work as possible when it comes to setting their goals and somehow they’re confused or disappointed when they fail miserably or at best get poor results.

As stated before, it’s not enough to be in the ballpark. You have to know what you want. But more than that, you have to know – specifically – what you want.

So where do you fit in?

Well, let’s play a game.

Go ahead and think about that thing you want.

Now, put yourself in Alice’s pretty little shoes for a moment.

As you stand before multiple possible roads, are you able to choose the best one that will allow you to reach your desired destination easily and effortlessly?

If you have total clarity on what it is that you want then you most likely answered yes because you know which road is the right one to take.

However, if you’re having trouble choosing the right road because they all look the same or because you can’t see that far ahead then you need to become clearer with what you want.

The audio below is from a live training series, Bankrolling Your Mind, with Larunce Pipkin. If you don’t know who he is – look him up!

Based on a 3-pillar approach, the Bankrolling Your Mind program is designed to help the person (you) gain complete clarity on what you want, determine laser focus on how to get it, and develop rituals for success that when practiced over time will cultivate mastery.

You’re welcome to download this audio and use it as a training tool for your leadership team and invite them to future training calls.

Until next time, thanks for reading and be excellent!

Ps – If you’re still wearing Alice’s shoes, you can take them off now.

Want to learn how we can help you?


Self-Talk: Know When Your Beliefs are Blocking Your Success (pt. 2)

* This article is PART 2 of 3 and is taken from our forthcoming book, "Bankrolling Your Mind" which will be published later this summer.


Limiting beliefs are quite simply those hindering beliefs that constrain a person’s full potential. They are the walls that stop expansion and the ceiling that prohibits you from rising to extraordinary heights. If you’ve ever believed yourself to be not good enough, inadequate or unworthy, or accepted failure without putting forth an honest effort then you maintained a particular limiting belief associated with that behavior or pattern. You find yourself boxed in from your own self-imposed barriers and helplessly shackled to the dungeon floor.

In addition to limiting beliefs, another form of internal blocks come as limiting decisions, which are just as dangerous and detrimental to our growth. Simply put, these are the choices to do less than what’s necessary. To use an analogy, if you need to put ten gallons of gas into your car to get to where you’re going but you only put in five gallons, knowing that it won’t be enough, then you set yourself up to fall short of your destination because insufficiently fueling your vehicle won’t allow for the desired outcome. Likewise, it’s these poor choices, self-sabotaging behaviors, and half-assed efforts that keep people in the cycle of mediocrity.

It’s important to understand how these limiting beliefs and decisions come into existence. Without diving too deep into the nature vs. nurture discussion we can easily state that these harmful and inhibiting beliefs can be both self-imposed and adopted. Whether self-created or appropriated from outside forces, many times these limiting beliefs are influenced by those closest to us directed under the guise of advice.

Go ahead and think about how many times you didn’t do something that you really wanted to do because a family member, friend, or associate said:
            “You shouldn’t try that because I already tried and it’s too hard” or
            “Don’t get your hopes up” or
            “Stop dreaming those crazy dreams and come back to reality like everybody else”

Whoa! Hang on a tick. Rich, are you saying that my friends and loved ones want to hold me down and see me fail? No, of course not. Their advice and suggestions are well-intended however misplaced. Remember, toddlers learning to walk and children trying to ride a bike for the first time are meant to fall down and skin their knees. A parent who swoops in to coddle the child and discourage future attempts only impairs the child and enables failure. However, a parent who offers a quick loving embrace and firm encouragement will surely foster growth and empowerment to drive forward.

Now be honest with yourself. What are the thoughts that you think about yourself? What are the words that you say to yourself? Does your self-talk take on superhero qualities, which are positive, serving, and moving you towards greatness or villainous qualities that are negative, destructive, and self-sabotaging? In other words, do you speak highly of yourself and motivate yourself to achieve or do you doubt your abilities and put yourself down?



Do you have negative self-talk and want to improve inner dialogue?

If so, DOWNLOAD THIS FREE STRATEGY GUIDE and get 7 powerful mindset exercises

Want to learn more?

SCHEDULE YOUR FREE STRATEGY CALL and discover how I can best serve you.

Self-Talk: Yes, You Do Talk to Yourself (pt.1)

* This article is PART 1 of 3 and is taken from our forthcoming book, "Bankrolling Your Mind" which will be published later this summer.

Self-talk is described as the thoughts we think and the words we say to/about ourselves. Now if you’re thinking, “Bologna, I don’t talk to myself” – YES YOU DO! We all do and it’s perfectly natural. Stop and think for a moment. As you’re going about your day, thinking those thoughts and saying those words to and about yourself, what are you saying? What kind of message are you conveying?

Do you find yourself frequently thinking/saying things that are positive, serving, and moving you towards greatness like: I’m good enough, I can do this, and I deserve this or do you say things that are negative, destructive, and self-sabotaging like: I am no good, I don’t have enough skills, and I don’t deserve to have this dream? Essentially, are you your own coach and biggest fan cheering yourself towards victory or are you your own worst enemy beating yourself up and offering excuses as to why you can’t do things?

The reason this is so important and why you need to gain clarity on your self-talk early in our work together is because you need to know whose side you’re on. I’m going to say that again. YOU NEED TO KNOW WHOSE SIDE YOU’RE ON!

Think about someone you know who has spent thousands of dollars on personal development programs and wasted hundreds of hours on professional training but hasn’t gained much ground or made any significant changes in his/her business and life. It’s possible this person is new to the personal growth space, in which case, he/she has only spent a few hundred dollars buying a home program but most likely your friend is one of the many countless individuals who have dumped thousands of dollars to travel away from home for a multi-day event only to return with the exact same problems as when they left.

Sure the loud hypnotic chanting, repetitive affirmations, and super high-fives were empowering for a moment and the energy seemed to smother those problems but once the cheering settled and the person returned to the old and familiar environment then those same old and familiar issues began to resurface stronger than ever. You know it’s true. You’ve seen it happen to your friend and vividly remember the look of disappointment and sense of overall frustration while venting about those problems that just wouldn’t go away. How many people do you know that can lump themselves into this failed category of wasted money and time via broken promises? You’ve probably felt this sting yourself with certain products or programs in the past. You have, haven’t you? It hurts right?

But, how does this happen? Shouldn’t you expect to experience profound life changes after partaking in expensive seminars and retreats? Is it asking too much to anticipate those same results promised on the sales letter of costly programs? Is it wrong to assume the books should provide answers rather than raising more questions?

It’s also important to note that another root cause could be that a charlatan or knucklehead that clearly wasn’t worth his salt designed the seminar, program, or book but we’ll address that in a later chapter. Plus, in the Mastery section we’re going to show you how to align with real leaders, authority figures, and mentors so that you’re always learning from top professionals who act with integrity and have your best interest in mind.

For the sake of our current discussion let’s assume that the programs and books we’re considering are crafted by a well-intentioned adept so that we can examine how somebody can waste thousands of dollars and spend hundreds of hours on self-development but only experience disappointing stasis. Though these unwanted effects could stem from multiple root causes, in our experience one of the chief factors is that these people worked against the program. They beat themselves down rather than lifting themselves up. They looked for excuses of failure rather than reasons to succeed. And they doubted themselves and maintained limiting beliefs rather than creating and maintaining self-empowering beliefs.

* This article is PART 1 of 3 and is taken from our forthcoming book, "Bankrolling Your Mind" which will be published later this summer.


Do you have negative self-talk and want to improve inner dialogue?

If so, DOWNLOAD THIS FREE STRATEGY GUIDE and get 7 powerful mindset exercises.

Want to learn more?

SCHEDULE YOUR FREE STRATEGY CALL and discover how I can best serve you.

Stop Villainous Thoughts

FUN FACT: You're a professional.
(That means you get paid to do something for a living)

Since you're reading this right now on my blog, I assume that you're also someone who is not only interested but driven to perform to the best of your ability, actively seeking new perspectives and valuable tools to enhance your performance. Maybe you're even someone that is motivated to be a rockstar in your field, a top performer with superhero qualities!

Whether you desire that superhero status or not is up to you but at least we can agree that you want to be a better and more productive professional in your field. Let's also agree that aside from being a professional, you're also a person, and as a person you have flaws, weaknesses, and possibly fears that hold you back. Perhaps you've also gotten into your own head a few times and thought or spoken negatively about yourself.

When you think/talk to yourself, you are engaging in Self-Talk. We all talk to ourselves, it's perfectly natural. Self-Talk is simply the thoughts and words that we say to and about ourselves.

Knowing that we all talk to ourselves, let me ask you this: does your self-talk take on superhero qualities (positive, serving, and moving you towards greatness) or villainous qualities (negative, destructive, and self-sabotaging)? In other words, do you speak highly of yourself and motivate yourself to achieve or do you doubt your abilities and put yourself down?

Watch this POWER TALK video and we'll discuss this further plus I'll show you an easy exercise that you can use to monitor and improve your self-talk.

My sincere hopes that this article and daily exercise serve you well in monitoring and improving your self-talk to enhance your professional performance and most importantly your personal well-being.

To your success and superhero self, 
Thanks and Be Excellent!

Resources mentioned in this video:

5 Tips to Set and Accomplish Your New Year's Resolution

Congratulations on making it through another year! You’re a little bit older, more experienced, and hopefully wiser in all areas of your life. As the holiday festivities begin to settle, perhaps you’ll use the next few days as an opportunity to reflect on your goals for the New Year.

You do have goals for the New Year don’t you?

If you’re like most people, I’m sure 2015 had its fair share of ups and downs but with each new year comes the opportunity to create a new you, so why not start the year off with a mark in the wins column.  
Today’s article will not only focus on setting your New Year’s Resolution, but how to develop a strategy for achieving it, so if you’re someone who frequently sets goals but has difficulty following through and accomplishing them, this feature is just for you. And guess what? The best part about the tips I’ll be sharing with you is that they don’t have an expiration date, so go ahead and use them throughout the year anytime you want to set a new goal for yourself!

Tip #1 – Determine and Set Your Goal
Sounds easy enough right? What is it that you want to achieve? If you don’t already know then just ask yourself, “What do I want?” and write it down because it might need some tweaking. To get the best results, make sure your aim fits the S.M.A.R.T. Goal criteria, which we discussed a few weeks ago. This will help you establish a clear mental picture of what you want so that you’re moving towards something real and definite.

Tip #2 – Gain Complete Clarity on Blocks and Obstacles
Essentially, what’s stopping you from having this right now? You need to be totally clear on the blocks, obstacles, and barriers (internal and external) that are standing in your way and stopping you from having this goal currently.

Remember, this is totally natural. I’m not suggesting that you should look for difficulty, but if you’re not experiencing any resistance, then you surely set the bar too low. If that’s the case, give yourself some credit and go bigger!

Tip #3 – Recognize Key Strengths
Establish the tools and available resources that will help you overcome those previously mentioned blocks and obstacles in order to accomplish your goal.

Surprisingly, a big factor in most failures isn’t a lack of skill, but the inability to recognize and apply strengths and resources to push forward. Also, if you do lack a particular resource or need assistance, then reach out and ask for help.

Tip #4 – Develop Your Plan
You need a plan. How else do you expect to achieve your goal? Be clear. Be specific. Hold yourself accountable. Calibrate if necessary. Do it until it’s done.

If you’re not sure how to develop a successful plan, then find someone who has done it before and find out how they did it. Ask them for their process and do it their way. Once you master this process, you’ll be able to refine their methods and create your own plan.

Tip #5 – Be Your Biggest Supporter
Give yourself daily encouragement to keep going forward. Acknowledge all the things that you’re doing well and be grateful for the small victories. Give yourself credit and allow these moments to accumulate. Over time you’ll notice them begin to snowball into greater and more significant successes.

You can also create personal mantras and repeat daily affirmations to yourself. Autosuggestion is a powerful tool to reprogram your mindset to produce beneficial thoughts and behaviors.

FREE DOWNLOAD - "7 Tips to Unlock Your POWER" 10-page performance enhancement resource guide

For additional information, resources, or if you have a question please reach out to me directly

Wishing you a great start and much success in 2016.

Until next time, thanks and be excellent!


The Success Blueprint for Entrepreneurs Show with Kay Sanders

The Success Blueprint for Entrepreneurs Show is a weekly podcast for entrepreneurs hosted by Kay Sanders. Kay is a coach specializing in personal development, business, and sales. She is also a co-author in The Change – Insights in Self-Empowerment book series and her chapter, “The Power of the Mind,” can be found in book 5 of the series.

Her radio show features successful entrepreneurs providing valuable insights to help individuals who are either just starting out on their journey of entrepreneurship or who have already been in business but would like to take their business to the next level and achieve greater success.

The show offers expert advice, tips, and strategies that will help listeners on their journey towards becoming successful entrepreneurs, allowing them to create real wealth and living a life of their dreams. You won’t have to “reinvent the wheel” when you can learn from leaders who have already “been there and done that” in business.

In this episode you’ll learn how to:

- Maintain a positive mindset when clients don’t magically “fall out of the sky”
- Stay motivated by creating a game in your mind
- Grow your business through content marketing
- Be committed despite what others say or think

Click here to listen to this show

We also take a moment to discuss some of my favorite books and plans for a national seminar tour in 2016!

The Change Book Radio Show with Deb Crowe

I was recently featured on “The Change Book Radio Show” with Deb Crowe. *

The Change – Insights into Self-Empowerment is the fastest growing book series in the world focusing on self-empowerment, personal development, and life transformation. The book series was created by Jim Britt and Jim Lutes and features top coaches, speakers, leaders, and experts from around the globe. At the moment, The Change includes 200+ authors and has reached 22+ countries.

Deb Crowe is a Work, Life, Balance Specialist and Mentor; BlogTalk Radio Show Host, Author, Speaker, and Blogger from London, Ontario, Canada. Her chapter, “Work-Life Balance Seen Through the Eyes of a Renaissance Woman,” can be found in book 5 of The Change book series.

In this interview we discuss:

- Finding your purpose in life
- Learning the “right way” to do things from a mentor
- How collaboration is critical for massive growth
- How to utilize your talents and inspire others

Click here to listen 

This radio show also features co-author Michael Schmidlen, a serial solo entrepreneur who has successfully ran his multi-million dollar home-based business for over 20 years.

Keep listening to learn more about Michael and his business, and then read this

*I thought I published this blog weeks ago but mistakenly left it in the draft folder; my apologies for human error.

How to Set Your S.M.A.R.T. Goal in 5 Minutes

We all set goals. Well, to be honest, many of us do. I’m sure you and I can both name a handful of friends and colleagues that absolutely never set goals. When asked why, they probably offer this excuse: “What’s the use because I never achieve them anyway,” which is a sound argument. Isn’t it?

In fact, I’m sure these people have a laundry list of reasons as to why they can’t reach the goal line and the biggest accomplishment they have to their name is convincing themselves that they can’t succeed.

But enough about the folks that don’t set goals, let’s put them on the back burner for a moment. How about the people that do set goals but have difficulty achieving desired results. What stops them from getting the job done?

And where do you fit on the spectrum; are you someone that completes any and all tasks easily and effortlessly or are you someone that tastes infrequent success? Sometimes you knock it out of the park while other times you’re left running around the field hoping for a sign of what to do next. If this sounds like you then perhaps it’s a matter of setting a clear and definite goal to move towards.

Remember; if you don’t know where you’re going then how will you ever get there?

A big reason many people have infrequent or little success with their goals is because the end point itself is too vague. These people set goals such as:
-       I want to lose weight
-       I want more clients
-       I want more money
-       I want a better job

But what does that mean?

How much weight and by when? How many more clients and what type of person do you want to work with? How much more money? What kind of job; an advancement or career change?

Do you see where I’m going with this?

Now before we can take any steps towards victory, we need to determine our destination by setting a clear, definite, and well-thought goal – a S.M.A.R.T. Goal. To better serve you, and to keep you on track, S.M.A.R.T. Goals have certain criteria that have to be met. These key points will help you stay focused on what you expect to accomplish.

S.M.A.R.T. Goal Criteria

S – Simple, Specific
            Your goal must be specifically stated and written in simple terms. You’re not writing a mission statement. 1-2 sentences will do the trick.

M – Measurable, Meaningful to you
            You must be able to measure your progress. A great way to measure is with numbers of course.
            Also, it must be meaningful to you. This is your goal, not someone else’s.

A – Achievable
            Is this goal something that you (yourself) have the ability to achieve?

R – Realistic
            Can you complete this goal within the time frame that you set? In other words, don’t create a ridiculous goal and set yourself up for failure.

T – Time-based, Towards what you want
            What date do you want to accomplish this goal by? There has to be an ending point or deadline.
            Also, make sure that the goal is towards a much bigger goal – the big picture. Don’t create random goals that serve little purpose or that move you away from the bigger and most important goals in your life.

Watch this quick video to see how easy it is to use the above criteria when setting your goal. This is something that can be done within 5 minutes!

If you’d like a FREE worksheet to set your S.M.A.R.T. Goals then email me at Rich@thepathofme.comand write “My SMART Goal” in the subject line.

Until next time, thanks and be excellent!

P.S. – In a few weeks when you set your New Year’s Resolution… USE THIS FORMULA!


Have you set your goal but still need help to move forward and achieve it?

Get Your FREE DOWNLOAD - "7 Tips to Unlock Your POWER" 10-page resource guide here: 
This guide is full of easy-to-do rituals to incorporate into your daily life plus "how-to" tasks to maximize your results. Be sure to watch the exclusive video where I break down tip #6 - Recognize Opportunities and Take Initiative.  

When Anxiety Hits Like a Tidal Wave: 6 Steps to Bring Boiling Thoughts Down to a Simmer

Guest blog by: Cristina Spradlin

Regardless of whether I like admitting to it or not, I am no stranger to that of an anxious mind. Thoughts race, juxtapose, conflict, build up and scatter all at a seemingly unceasing rate and I am left feeling like an empty vessel fueled by that which comes from the mind. For some time, this is how my world was run, mind being the cruel, relentless ringleader. I felt as if there was no true sense of self, or no true sense of anything for that matter, for mind felt like the Ultimate. 

It was not until years of teaching yoga and a plethora of books centered around mindfulness later did it finally begin to sink in that mind was (is) not the Ultimate and if anything, mind being that cruel, relentless ringleader is actually a choice that I make; that we all make. Countless hours spent reflecting, self-studying and reading made it apparent to me that human beings are beings of condition, even when it comes to thinking. 

We condition ourselves to think, act and perceive the world in certain ways, which creates specific pathways in our mind. Pathways that seemingly become us and we seemingly become them. They feel like home, they feel safe, and over time become second nature. However we are not the mind or anything that creates. The truth is quite the opposite. We create the contents of the mind. Paving over the conditioned pathways to generate new ones is certainly not an easy task; it requires effort and time, however it is not impossible. 

Here are some tips on how to bring the boiling thoughts down to a simmer, straight from the professional:

1    As soon as you notice a thought begin to circulate, ask yourself if what your mind is creating is something that you are fond of or if it is the opposite. If you find your answer to be, that it is the opposite, know that what comes from the mind is only of the mind. It is not an ultimate truth, it merely seems like it is. At the end of the day, the mind robs us of the present moment, or what is truly happening around and within you.

2    Check in with your breath. You may begin to notice that an anxious mind is a dear friend of short, shallow breaths. Breath and mind-state are weaved together and directly affect one another. We contain the ability to intrinsically control the breath, therefore, contain the ability to intrinsically control the mind. Spend a few minutes practicing pranayama (breathing exercises), encouraging deep, long, drawn inhalations and slow, complete exhalations, allowing each exhalation to be twice as long as each inhalation.  Put all of your awareness and attention onto your breath, noticing all of the associated qualities, characteristics and tendencies. 

3    Find or create something that will ground you, i.e. take you out of your head and root you into the present moment. Whether it is moving the body physically, singing, reading; anything that can bring you from a mind space down to a centered heart space.

4    Know that these fits of racing mind will pass even though it feels like a life- time until they eventually do.

5    Once you find and take root in a centered space, replace the spinning thoughts with positive ones. Mind and subconscious mind cannot process negative. For example, if a spinning thought you are having is a dire want to lose weight, thinking to yourself, “I cannot eat this bag of chips because it is not healthy and I cannot lose weight if I eat something unhealthy” will keep a negative connotation to the entire situation. Rather, think something along the lines of, “I want to eat this apple because apples contain nutrients that will serve my body and keep me healthy.” This will keep a positive connotation to the situation, thus keeping you wanting to do something as opposed to feeling like you have to. Try it out. It makes a world of a difference.

6    Lastly, it is very easy to feel like no one else is experiencing the same situation that you are experiencing, however that is not true either. In fact millions of people experience anxiety on a daily basis. The only truth is that you are never truly alone. Talk to someone and share you story. Will it be scary and leave you feeling vulnerable? Sure, however, we can only grow by doing that which makes us feel that way.

About Cristina:

Cristina Spradlin has always had a sensitive eye for that which seems extraordinary. This keen sense of wonder and bewilderment is what ultimately led her through 300 hours of Yoga Teacher Training and is what drives her to write creatively, among other hobbies such as exploring nature and practicing martial arts. She is also a lover of animals, herbs, mindful reads and all things spiritual.

Connect with Cristina on Facebook

Recognize your opportunities in life

Greetings and thanks for reading this week’s edition of Strength and Focus on NEPA Scene. Today we’ll be discussing opportunities in life. Whether you know it or not, we are all presented with tens maybe even hundreds of opportunities a day, and if you chunk down and get specific enough, possibly even thousands.

Are you someone that takes advantage of opportunities that are presented to you?

Do you take the opportunity to create opportunities?

Do you understand where I’m going with both of these questions or are you shaking your head in confusion or uncertainty?

If the latter, perhaps you’ve heard yourself say or think, “I don’t have the same opportunities as other people,” and if that’s the case, perhaps you do have the same opportunities as other people you just need to learn to recognize them.

Each day you have countless opportunities to make things happen. Some opportunities are presented and some are created. Your objective is to learn to recognize them and take action. You are responsible for your actions with every opportunity taken; likewise, you’re also responsible for opportunities thrown aside or when you’re impotent to act. I discuss this in much greater detail in my chapter, “Transform Pebbles Into Mountains” from The Change – Insights Into Self-Empowerment book series.
The greatest achievers are those who recognize opportunities and take immediate action. Sir Richard Branson is quoted as saying, “If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later.” He’s not the first to utter these words. One of the best-selling personal development authors of all-time, Napoleon Hill (author of Think and Grow Rich and The Law of Success among others) constantly encourages the reader to take opportunity throughout his works. Hill describes numerous stories of entrepreneurs who amassed great success and wealth because they had the insight to realize opportunity knocking and the initiative to take proper action.

What about you? Have you easily recognized and taken opportunities in the past or do you hold regrets? Do you have memories of proud triumphs or does the fog of what if haunt you at night? Successful people are able to make quick and clear decisions while unsuccessful people are hesitant, often going back and forth between options, and excuse themselves under the false assurance of waiting for the next time.

So how does one learn to recognize opportunities? As stated before, opportunities can be both created and presented. Perhaps you’ll generate opportunities for yourself by building a blog to share your expertise with potential clients or maybe you’ll volunteer your services pro bono to market your business within the community. Imagine a colleague offers a chance to collaborate on a group project or invites you to attend a networking event, do you choose to accept even if it means restructuring your schedule and priorities for the greater good or do you decline and wait for the next time because you’re too busy? Are you already in the habit of making and taking opportunities for yourself and your career? If yes – great! What are your results? If no – isn’t this something that could help you produce better results in your personal and/or professional life?

As you go about your day, consider the people, events, and activities in your life; begin to monitor opportunities that are presented and those that you create.
If you’re interested in learning to recognize opportunities so that you can take greater action, contact me – - and I’ll send you a 10-page resource guide, as a gift because you’re an active reader of my column. I’m sure you’ll find this resource guide extremely helpful and beneficial.

Audio resource to compliment the 10-page guide.

As always, thanks for reading and Be Excellent!

Dani DiLarso Drives NEPA Delivering Clothing and Kindness

Greetings and thanks for reading this week’s edition of Strength and Focus (column found on NEPA Scene). As you know, this column is centered on providing resources and tips to empower mind and body to create a better you; we also like to feature individuals who are empowered to create a better community here in NEPA. I recently interviewed Dani DiLarso, an extraordinary and passionate young woman who drives (literally) around NEPA to collect and distribute clothing to those in need.

I had the pleasure of meeting Dani a few months ago at a networking mixer hosted by the NEPA Networkers group. In our first meeting, she made a wonderful impression as she displayed a cheerful smile, love for life, and radiated a genuine interest in helping others. Her work is truly inspiring and I’m proud to present this week’s interview.

NEPA SCENE: Please tell us a little about yourself
Dani DiLarso: My name is Danielle but I have been called Dani (Correct way to spell it) by many people since I was born, due to the fad my Grandmother started by spelling my name D-a-n-n-y. (Yes, like a boy) My mother prefers to call me Danielle. I was born in Upland, PA (No, I don’t know where that is) and have moved every 3-7 years since I was born. (No, I am not an Army Brat). I am most recently from Brooklyn, NY and have been living in NEPA for a little over one year. I have severe all year round allergies, a reptile obsession, a French fry fetish, and I want to work with baby monkeys.

NEPA SCENE: Tell us about your clothing drive
Dani DiLarso: It started in NYC when I would go through my entire wardrobe and pick out clothes to give to friends. Friends who had a low income and therefore could not afford to shop. It just made sense to me to help the people I know first. Then I started throwing bags of clothes in the bin in Union Square where proceeds would go towards keeping events alive in the Square. Now, in NEPA I collect clothes (always from people I know or friends of friends so I don’t get kidnapped) shoes, accessories. I load the bags into my car, carry them up 3 flights of stairs, and go through each bag making new bags based on the organizations needs and wants. Bring them back down the steps, load up the car, and drive around dropping them off at the organizations I donate to in Scranton, PA. If anyone has ever donated a huge garbage bag full of clothes, then you know how heavy they can be on someone who is 105 pounds with a herniated disk to be lugging around. It is a heavy hobby that I have chosen. I donate to places that will give away these items for free to their people in need, not a place that will sell these items to people in need. That makes no sense to me.  

NEPA SCENE: What started you on this path to help other?
Dani DiLarso: I have to say that NYC put me on this path whether I wanted to be on it or not and taught me to enjoy helping others. You can’t NOT help someone in NYC, that is just not possible, unless of course you are evil. I would walk by people in dire need all day, every day, and at first it made me sick to my stomach and I would cry about it. Then I got used to it, just like you would anything else. And instead of crying about it, I tried to help. I suppose I found my purpose on this planet. If I were a trust fund baby I would be able to do more. But in the meantime, I do this.   

NEPA SCENE: How long have you been doing the clothing drive?
Dani DiLarso: The actual Double Di’s Clothing Drive I have only been doing for about 3 months.

NEPA SCENE: What is your goal?
Dani DiLarso: To hopefully make people smile by receiving a shirt that does not have a hole in it.

NEPA SCENE: Do you have help from others or is this something that you do alone?
Dani DiLarso: I do the physical work alone. Which will need to change soon because of my bad back, but I would say all of my friends fully support this and help me by donating many bags. It also helps when they spread the word to their family and friends for me.

NEPA SCENE: Do you give the clothes directly to those in need or are they delivered to a middle person/company?  
Dani DiLarso: I will pick up your bag personally or meet somewhere reasonable. Once organization is complete, I bring the bags to the institute and the employees take it from there.

NEPA SCENE: What is the response?
Dani DiLarso: Very high. I have a group on Facebook called Double Di Clothing Drives almost at 100 LIKES and I have a car full of bags every week. I also had my first Fundraiser at the AFA Gallery for Here We Are in Spain where I received 10 bags from 10 people in the audience. That is a lot for a little car. 

NEPA SCENE: You’re involved in other community projects, can you tell us about them?
Dani DiLarso: While I cannot afford to join a “club or group,” I join all the FREE ones. So when I am able, I randomly show up to donate my time to people or animals in need. I have also paid for Baseball Games and Paint Nights where proceeds go towards charity, or else I probably would have declined. I like to see where my money is going, since I have so little of it.

NEPA SCENE: How can people get involved to assist your work?
Dani DiLarso: I would appreciate it if people followed my page on Facebook and helped spread the word to their family and friends. Please Remember: “If you have not worn that (garment) this past year, you aren’t going to start.” People are always looking for ways to get involved; this is something super simple that you can do that does not require any money or travel. Clothes, shoes, and accessories are something we ALL have and something we ALL need to get rid of!

NEPA SCENE: If someone (or family) is in need of clothing especially during the colder months, whom should they contact?
Dani DiLarso: If you know someone personally that is in need, I have no problem bringing them a bag that suits their needs and wants. Just let me know.
NEPA SCENE: Do you have any other projects coming up?
Dani DiLarso: I am going to have a 2nd fundraiser coming up that you can keep a look out for J

NEPA SCENE: How can people reach you?
Dani DiLarso: Private message me on Facebook in my Double Di Clothing Drives page or email me here

NEPA SCENE: Is there anything else you would like to share with NEPA Scene?
Dani DiLarso: Where can I find a Salad and Bubble Tea in NEPA?

As always, thank you for reading and be excellent!
Also, please support Dani in helping others. We all have clothing and accessories that we no longer wear so please consider donating them to someone who could benefit. Your kindness and generosity would truly be appreciated.

Take Action Get Profits Radio Interview with host Michele Scism

Check out this interview from the "Take Action Get Profits" Radio Show with host Michele Scism, found on Tough Talk Radio Network.

Michele is a leading authority on business growth and online marketing and the Founder of Her clients call her "The 6 Figure Results Lady" because as a business strategist she uses her signature "Take Action Get Profits" system to help entrepreneurs turn their passion into expert status and then profits. She is an international speaker, radio host, and author.

In this show, you'll learn:

- To take ownership and responsibility in your business
- How to run programs that produce results
- How NLP Coaching can be used in business
- Effective communication with self and career

Listen to Take Action Get Profits interview here

My segment begins at minute marker 33:17

Pride, prejudice, butter, and acceptance in life

Greetings friends! My apologies for the recent absence; as I’m sure you can relate, it’s been an eventful couple of weeks. If you know me personally or follow me on social media then you know that my book, The Change – Insights Into Self-Empowerment, was just released and I’ve been busy scheduling speaking engagements, book signings, and other public events.

The Change is the fastest growing book series in the world focusing on self-empowerment, personal development, and life transformation. The series is co-founded by Jim Britt and Jim Lutes, and features leaders and experts from around the globe offering thought provoking insights to help the reader create positive changes in his/her life.

Now that you’re caught up on the life and times of Rich Perry, let’s discuss some changes that have been happening in the world around us. For one, unless you’ve been trapped under a rock these last few weeks, you may have noticed that social media became a little more colorful in support of the Supreme Court legalizing gay marriage. People around the nation, especially those in the gay and lesbian community, proudly displayed rainbow flags, apps, and images supporting the idea that maybe we are one step closer to equality for all people.

Although this decision ushered in a change of times and provided a positive opportunity for many to celebrate, in our modern society of soap-box heroes and victims with such soft skin that they are offended by everything under (and including) the sun, it unfortunately allows just another excuse for social media vigilantes and bored activist groups to discriminate a person and fight over something that doesn’t have to do with them. As a student of human nature, yes my degree is in psychology, but I’m still puzzled by those people who make it their business to tell others how they should live their life. More than that, I’m amazed to the degree that some people cry offense by another person’s behavior. Honestly, how does someone choose to let another person’s beliefs, preferences, and tastes bother them?

When I hear these stories of those people so easily offended by someone else’s lifestyle, I’m reminded of The Butter Battle Book, by Dr. Seuss. This is a great book by the way, and it was one of our go-to stories when I worked in children’s mental and behavioral health and especially during the agency’s summer camp program. While the book itself is written as an anti-war story and often viewed as a parable about the arms race (it was written during the Cold War era), it has a very simple story line that can be transferred to multiple scenarios. In summary, the book focuses on two cultures that are separated by a wall, the Yooks (wearing blue clothes) and the Zooks (in orange) who wage war on each other due to a dispute on the correct way to eat buttered bread. You see the Yooks prefer to eat their bread with the butter-side up, while the Zooks prefer to eat their bread with the butter-side down.

This is a fantastic story. If you’ve never read it, or if it’s been a few years, then I highly recommend checking it out. You can also watch the animated film below. Also, if by some chance you think that this is just a kid’s story, you’re mistaken. In my professional coaching and training, I have referenced this story many times with clients because it provides a simple and clear picture of how we should and shouldn’t choose to be influenced by another person’s behavior and views on life.

As this column deals with topics relating to mind and body, I would like to assume that my regular readership consists of some fairly level minded individuals who may not necessarily jump to full scale wars or engage in petty internet drama, so let’s bring it down from the overly dramatic side of the spectrum for a moment. How can we take this story and apply it to our daily living? Well, have you ever allowed the beliefs, preferences, and personal tastes of someone else have a (negative) influence on your life? If yes, do you still allow this to happen?

*Please note, that I’m NOT talking about anything that could pose as a threat or harm another person. I think we can agree that any rational person would and should intervene a behavior or act that threatens the safety and well-being of someone else.

The beliefs, preferences, and personal tastes I’m talking about here include but are not limited to a person’s: religious and spiritual practices, sexual preference, political affiliation, as well as lifestyle choices such as music, dress and appearance, tattoos and piercings, etc.

Here are a few simple questions to consider:

Do you allow a person’s difference in opinion to influence or affect you in any way?
Are you offended by the opinions/preferences of others? If so, do you feel the need to push your views upon them and prove that your viewpoint is the right way of thinking?
Do you have the ability to accept all people you meet equally?
Do you judge others based on affiliations or lifestyle choices?

To tie together this theme of acceptance and understanding of others, check out this cool social experiment conducted by Coca-Cola.

I really liked this video and I think it speaks volumes on how we should view and treat other people. How peaceful could life be if ideals like respect, appreciation, and acceptance of others were practiced? How many arguments could be avoided if we encouraged discussion and understanding? And if you allow the behaviors, preferences, and personal tastes of someone else affect your life, how much more relaxing could your day be if you could just let it go and focus your attention on the things that were truly important to you and your personal fulfillment?

I hope you enjoyed this week’s article. If you have any comments or questions please message me directly at

As always, thanks for reading and be excellent!

Pay It Forward

Today’s Strength and Focus will be on the idea and practice of paying it forward. Perhaps you remember the film Pay It Forward (2000) starring Kevin Spacey, Helen Hunt, and Haley Joel Osment. In the movie, the young character Trevor McKinney (Osment) is given an assignment by his teacher Mr. Simonet (Spacey): To think of something that will change the world and put it into action. McKinney decides to “pay forward,” rather than paying back, good deeds to three people during which he explains his actions and encourages the recipients to pay forward the random act of kindness unto three new individuals. As more people are impacted and continue to pass actions of generosity and kindness the circle of influence grows much bigger than the middle school student could have ever imagined.

While the movie centers on three new acts of kindness, the idea of paying forward a good deed has been mentioned throughout the ages and even goes back to ancient times. More importantly, although the practice contains the word pay, it doesn’t necessarily require a monetary exchange. While some actions and deeds may involve money to some degree, it’s not a requirement. Many times these good deeds are simply that - good deeds. They can be simple and take many forms: a kind word to a co-worker, an act of generosity to a stranger, or sharing a meal with someone less fortunate.

I recently had the opportunity to pay it forward and it was a truly humbling experience. Before telling this story, I would like to note that it is not my intention to seek attention or receive praise. In fact, this event happened weeks ago and I decided that posting it on social media would only cheapen the action because I believe that good deeds should be done for the sake of the deed itself and for the benefit of the recipient alone; essentially we should give to give rather than giving to receive. Today however, I decided to briefly tell this story in hopes that it may inspire you to do something nice for someone else.

As you may know, a few months ago I was invited to be a co-author in THE CHANGE book series, co-produced by Jim Britt and Jim Lutes and featuring contributing authors from around the globe. Since the release of THE CHANGE book #5 (the book my chapter is in), I’ve been busy setting up interviews, presentations, and book signings.

On this particular day, I was exiting a meeting from Barnes & Noble (at Arena Hub Plaza) and passed a gentleman in the foyer asking an employee about a nearby place to eat. At the time I didn’t think much of it so I continued to my car. For whatever reason I made the wrong turn leaving the parking lot and found myself taking the scenic route around the shopping center, which was when I noticed the man that I had just passed in the bookstore. Upon seeing him walking through the hot parking lot with a plastic bag in his hand, I finally snapped out of my self-imposed daze and remembered a few key words from the conversation I walked through moments earlier. The words: traveling, hungry, and cheap meal came back to me consciously and I was able to put 2 + 2 together. Pulling off the road I asked if I could help. The gentleman relayed his story and although I didn’t have much money in my wallet, I happened to have a customer appreciation card for Outback Steakhouse, which is right there in the shopping center across from Barnes & Noble. After explaining the card, we shook hands, and parted ways.

To be honest, I felt good but I didn’t feel great due to a nagging sensation that I should have done more. Though I was pressed for time, after a moment of back and forth deliberation I came to the conclusion that whatever self-important activities were in my calendar, they could easily be pushed back 30 minutes so I turned the car around and parked. Entering the restaurant, I approached the man and asked if I could join him for lunch. He seemed initially surprised but happily accepted and we sat at the bar to order our meals.

What started out as an impromptu 30-minute lunch ended up being a 2-hour conversation as he relayed his story of how he came to be on the road, where he was going, and the trials faced along the way. This man was extremely grateful, not just for the warm meal but also because of the conversation we shared; being a person of good nature himself, he regrettably stated that because he was traveling he might never get an opportunity to repay me. I told him that I didn’t want anything in return and asked if he knew about paying it forward. The man told me that he’d never heard of it, so I took the opportunity to explain. He later confided in me that earlier that morning he experienced feelings of hopelessness and was ready to give up but that this single act - a meal and friendly conversation - had lifted his spirits and rejuvenated him to continue his journey. After offering final assistance we parted ways.

Again, it is not my intention to take credit or be a hero because buying someone a meal is by no means heroic, it’s something that any good person would do for another. My sincere hope is that you find meaning in my story and realize that a simple act of generosity can go a long way and produce profound results. You can choose to pay it forward by whatever means are available, and remember it doesn’t even have to involve money. Offer to mow your elderly neighbors lawn. Give a compliment to a stranger. Donate a morning/evening to helping a community organization or charity. These are simple things that wouldn’t cost you a penny but could be invaluable to the recipient.

I encourage you to do something nice for someone else. Think about all the good things in your life, think about everything you have to be grateful for, and think of all the wonderful opportunities people have given to or shared with you. Let this be the source of inspiration and motivation to do good unto others. We don’t even have to suggest this as being a religious thing, it can simply be a human thing. Once you have your inspiration and motivation to help, now think of your many talents, skills, and abilities. This can be how you choose to serve someone, or maybe you’ll simply be presented with an opportunity to be a good person and help someone smile.

Thanks for reading and as always Be Excellent!

Legal Eagle & The Coach - Interview

This “Legal Eagle & The Coach” Interview originally aired on Wednesday, June 17th on Tough Talk Radio Network. The show is hosted by David Altenbern (The Legal Eagle) and Bryan Kiser (The Coach), and presents local and national trailblazers in business, legal, political, sports, and celebrity circles like authors and speakers who share their stories, struggles, adventures in life, and keys to their success.

My segment of the show starts at minute marker 34:13
In this segment of the show we discuss:

-    How personal development coaching can benefit you as a business leader and entrepreneur
-    What is NLP (Neuro-Linguistic Programming) and how it can be used to produce results in business
-    How to utilize and increase effective communication, including communication to self, in your personal life, and professionally in your career
-    THE CHANGE Book Series and my contribution as a co-author

My segment of the show starts at minute marker 34:13
Click here to listen to Legal Eagle & The Coach with guest Rich Perry

Contact me directly for an immediate consult or information regarding Coaching (personal or group), Speaking, Interviews, or Book Signing. or 570.401.3781

Business Leaders Radio show w/ Marty Wolff - Interview

The Business Leaders Radio show is hosted by business coach Marty Wolff and airs on 94.3FM The Talker, Saturday mornings at 11:30am. This show originally aired on Saturday, May 30th and aired again for a special edition replay on Saturday, June 6th.

The Business Leaders Radio show focuses on local leaders, entrepreneurs, and business owners in Northeastern PA. 

During the interview we discuss:

- How personal coaching can benefit your professional career and business
- How to find the right coach for you
- The Change book series, its co-producers Jim Britt and Jim Lutes, and upcoming events and book signings
- The growing entrepreneurial spirit in NEPA

Contact me directly for an immediate consult or for information regarding interviews, speaking, and book signings. or 570.401.3781 

Workshop Wednesday Interview with Tony Gambone. Featured guest Rich Perry

Check out this recent interview on Workshop Wednesday from Tough Talk Radio Network with show host Tony Gambone.

Tony Gambone is the owner of Tough Talk Radio Network, Radio Show Host, Author, and Business Consultant from Houston, Texas.

The Tough Talk Radio Network offers a platform for business owners, authors, speakers, experts, trainers, teachers, and professionals to improve growth and visibility by sharing their message with the world. (Taken from TTRN website)

This interview focuses on me as a person, as a professional coach, and having a positive impact on the local community. 

In this episode you'll learn how:

- Personal Development Coaching can Benefit and Improve Your Professional Career
- Qualify and Hire the Best Coach for You
- Visualize and Set Effective Goals

You'll also learn about:

- The Path Of Me Coaching Brand

My Interview Segment Begins at minute marker: 39:00
Workshop Wednesday on Tough Talk Radio Network 

How To Be A Sought After Author In Your Field

I was recently interviewed by Doug Foresta, host of The Coachzing Show, which is dedicated to helping coaches, therapists, speakers, and authors work less, earn more, and help more people though creative content marketing strategies. Each episode features leading experts sharing their best-kept secrets about the content marketing techniques they use to increase their credibility, visibility, and revenue streams.

My interview (E242) from May 12, 2015 is titled, “How to Be A Sought After Author in Your Field” focuses on growing your business by using a book co-authorship as a major marketing tool.

Click the link below to play:

In This Episode, You’ll Discover:

-       How to create a joint venture using a book
-       How to get co-authors to seek you out
-       How to use LinkedIn to stand out in your field
-       How to get your message out in a big way

Tips From This Episode:

-       When you co-author a book you benefit from combined promotion
-       Being a published author opens up more opportunity
-       Maximizing your LinkedIn profile can help you get approached with writing opportunities
-       You can find other people who want to write a book around a common topic

*Notes and info borrowed from Doug Foresta and the Coachzing staff.

Click the link below to play:
Listen to Rich on the Coachzing Show

I’d like to personally thank Doug Foresta and his quality team for this opportunity and allowing me to use the information here on my site as well. If you are a coach, speaker, therapist, or author then I highly recommend tuning in to The Coachzing Show, to get an inside look at effective strategies to boost your business.

For information, services, and other great episodes please visit

To learn more about The Change books and co-authors from around the globe please visit The Change Book Series

Walk Your Path

Today’s Strength and Focus piece is going to be a little different. Over the past few months, as a writer for NEPA Scene, I’ve had the opportunity to interview some really phenomenal people. Well today I’m in the hot seat!

This morning I was interviewed on The Mike Calderwood Show through Google Hangouts and streamed live on YouTube. Mike Calderwood is a successful business coach, best-selling author, and radio & podcast host living in Katy, Texas. He hosts a few radio and podcast shows, each focused on providing quality information, insights, and valuable resources to the listeners along with helping entrepreneurs and business leaders produce the results they desire.

Today’s topic was my coaching brand 
The Path Of Me and the Walk Your Path  personal development program, which focuses on helping the person to determine their individual path and more specifically, how they are going to achieve their goal.

Check out the full podcast here:

If you are an entrepreneur or business leader then I highly recommend tuning in to Mike’s weekly podcasts which can be accessed via his website and be sure to sign up to receive a FREE report, “What Every Business Leader Needs To Know” which is an exclusive gift found only on his website.

As always, if you would like more information on coaching services, please visit www.thepathofme.comor contact me directly

In closing, I’d like to once again thank Mike Calderwood for inviting me as an expert guest on his show, and Thank YOU for reading (and watching) this week’s Strength and Focusspecial feature.  

Enjoy Your Week and Be Excellent!

THE CHANGE: Co-author close-up of Tom Kavanaugh

As you know, I was recently honored with an invitation to be a co-author in the international self-empowerment book series THE CHANGE, produced by Jim Britt and Jim Lutes. THE CHANGE is the fastest growing book series in the world and becoming a global movement of like-minded authors, coaches, trainers, speakers, and leaders. Each book provides insights into personal empowerment and is focused on growth, self-development, and making necessary positive life changes.

Visit THE CHANGE Blog for additional insights from the co-authors.

Read and share the Press Release with family, friends, and colleagues.

The last few months have been an incredible experience of profound new learnings and wonderful connections with truly gifted people from around the globe. I’ve had the opportunity to build personal relationships with many of the co-authors and I’d like to use my blog to help share their message.

This entry will focus on Tom Kavanaugh, a Master Trainer and Instructor from Ventura, California. His credentials include: Licensed Brain Gym Instructor/Consultant, Switched On Golf Instructor/ Consultant, Master PhotoReading Instructor, Master Trainer of Mind Mapping, and Licensed Trainer of Neuro-Linguistic Programming.

Rich Perry – Tom I know you offer a variety of specialty programs with your company New Training Strategies. Can you list some of the trainings you teach and do you specialize in any particular area?
Tom Kavanaugh -
1.     I teach Accelerated Learning Programs in:
a.     Mind Mapping
b.     PhotoReading Whole Mind System
c.      Genius Code
d.     Abundance For Life
e.     Manifesting Your Future
f.      NLP Practitioner Level
g.     NLP Master Practitioner Level
h.     Brain Gym (Educational Kinesiology)
i.       Switched On Golf
2.     My specialty is a protocol for releasing the effects of Post-Traumatic Stress in War Veterans, First Responders and Trauma Survivors

RP – Is this something you always desired to do?
TK – No.

RP – What did you do in a former life?
TK – I spent 26 years in the automobile industry.

RP – How did you transition from the automobile industry to your current career path?
TK – An NLP Coach was brought in to deliver a sales training, and amazed with this new knowledge I decided that I had to learn as much as possible.

RP – What do you find most rewarding about your work? 
TK – Being the first to witness a person’s personal transformation.

RP – In regards to your work, what are you most proud of?
TK – Developing “The R.E.L.E.A.S.E. Method,” a protocol for releasing the effects of Post-Traumatic Stress in War Veterans, First Responders and Trauma Survivors.

            *Please note the closing comment

RP – How far have you come in the last five years? How far do you plan to go in the next five years?
TK – In the last five years I emerged from complete financial ruin to create and build my company New Training Strategies.
My goal is to make New Training Strategies the training ground of an Institute for creating the Gold Standard in Trauma Release.

RP – Do you have a key to your success? If so, can you share it with us?
TK – Yes. Follow the six steps from my chapter in the book:
a.     Write out your challenge
b.     Goals established in S.M.A.R.T. Goal process
c.      Focus on a plan
d.     Educate yourself
e.     Follow a daily routine
f.      Learn to make decisions

RP – What is the title of your chapter and which book is it featured in?
TK – The title of my chapter is “Breakthrough to Freedom,” and it is featured in THE CHANGE Book 4 of the series.

RP – Can you give a brief description of your chapter, or simply, what you discuss in the chapter?
TK – Most of what I discuss are the life-long challenges, which I learned to overcome and that led me to create the six steps of “Breakthrough to Freedom.”

RP – How did you feel (what was your experience) after receiving the invitation to be a co-author in THE CHANGE book series?
TK – At first, my initial feeling was not realizing how other people might relate to some of my learning challenges, or how I overcame financial ruin to move forward and create my own company.

RP – Since co-authoring THE CHANGE do you have any noteworthy achievements or experiences you’re most proud of?
TK – This experience has motivated me to begin writing a book of my own.

RP – If you could give your 5-year-old self some advice, what would it be?
TK – Find a good role model and pay attention to their suggestions.

RP – If you could give your college (or early 20’s) self some advice, what would it be?
TK – Become masterful at these two processes:
            Setting and achieving goals
            Making decisions

RP – Do you have any programs or projects coming up?
TK – Yes. Teaching my seminars, writing my first book, and collaborating to produce a video series for the Switched On Golf Program

RP – What motivates you to achieve?
TK – I’ve got a list of big goals that I want to achieve!

RP – If your life story was made into a major movie, what would it be? And who would play your part?
TK – It would be a movie about someone who received a message to help people affected by trauma by teaching them how to release the effects, become self-empowered, and move on to lead successful lives.  Bruce Willis would play the role.

RP – Do you have any closing remarks?
TK – The fate of a Nation is determined by how well they treat their Veterans.  In my opinion the greatest “Thanks” we can give our Veterans is to provide a process for them to overcome exposure to the tragedies of war. 
This is also true for the civilian survivors of war-torn countries, and the First Responders who care for them.   

Contact Tom Kavanaugh for information on training, coaching, and programs directly by phone or through his website.

Tom Kavanaugh

You can also connect with him on social media.

LinkedIn:        Tom_Kavanaugh